Marriott International, Inc.
Bethesda, MD, United States
Oct 24, 2020
Feb 06, 2021
Sr. Manager Public Relations (US&CN)
Public Relations & Communications
Marriott International HQ, 10400 Fernwood Road, Bethesda, Maryland, United States VIEW ON MAP
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As a member of the Public Relations team, the Sr. Manager,
Public Relations, US and Canada is responsible for assisting with the
development and management of public relations initiatives for the hotels within
The Senior Manager of
Public Relations is responsible for executing and implementing PR and
communications strategies for the benefit of all hotels and implement
strategies and initiatives that align with the overall sales and marketing plan
in support of the region’s business objectives. This key role is responsible
for supporting the region’s PR objectives and curating content that will engage
and grow target audiences. The Senior Manager of Public Relations will partner
with the US and Canada teams in the region as well as the Global teams at
corporate to ensure that the marketing strategy and initiatives are being
executed accordingly across the region.
This position is responsible for a range of public relations
initiatives and activations including media relations, destination public
relations programs, publicity generation, media tours/FAMs, special event
management/activations, public relations activities in conjunction with trade
shows, executive positioning, meetings and events, food and beverage, and
This position will liaison closely with the regional
and corporate teams and will also manage PR agency relationships. This position
is located at Marriott HQ or in NYC.
4-yeardegree from an accredited university in public relations, communications, journalism,marketing, or related major
6 years of relevant professional experience in public relations, media,marketing, or related function, demonstrating progressive career growth andpattern of exceptional performance.
Demonstrated knowledge of the media, establishednetwork of media contacts across a spectrum of consumer/travel outlets
Experience with leading PR organization as well as managingPR agencies
ImplementsPR plans, Campaigns and Events
Conducts targeted media/blogger relations, inconjunction with the PR agency, to trade, consumer travel and lifestyle,as well as national outlets, to generate consumer awareness on behalf of theregion
Developsvarious press materials, including press releases, pitches, talking points,briefing documents etc., in addition to PR toolkits
Management & Execution:
Under the direction of the Director, activatesand implements annual public relations plan.
Supportsand develops creative PR strategies for the region, according to goals and objectives.
Representsthe regionwhen presenting programs and strategies during meetings and other organizationalactivities to various disciplines and groups throughout the organization, aswell as externally.
Managesmultiple agency relationships to ensure the success and alignment of allinitiatives.
Workscross-functionally with internal disciplines and departments (including Brand,Marketing, Legal, Operations, Global Communications, Marketing, Meetings andEvents, F&B, etc.) throughout the organization to enhance, develop andmaintain PR programs and strategies.
Createsactivation recap reports, talking points and briefing documents forpresentation to stakeholders
Providespublic relations support and input at meetings.
Collaborateswith team members in developing ongoing public relations programs in support ofthe leisure and business travel segments.
Independentlyresponds to, solves and makes decisions on PR programs and initiatives.
Managesprogram budgets and scopes for PR initiatives.
Providesstrategic support and tactical execution for various PR activations and events incollaboration with team members.
Managesevents, such as trade shows, industry events, partnership programs, and media FAMtours.
Actsas a representative and spokesperson, when relevant, at internal and externalevents.
Managesmarket pull-through on relevant company initiatives and news through cohesive messaging.
Delivering on the Needs of Key Stakeholders
Understandsand meets the needs of key stakeholders.
Developsspecific goals and plans to prioritize, organize, and accomplish work.
Determinespriorities, schedules, plans and necessary resources to ensure completion ofany projects on schedule.
Collaborateswith internal partners and stakeholders to support business/initiativestrategies.
Communicatesconcepts in a clear and persuasive manner that is easy to understand.
Generatesand provides accurate and timely results.
Demonstratesan understanding of business priorities.
Developsstrong working relationships with key stakeholders.
Providing PRSupport and Consultation
ProvidesPR expertise and leadership within own and extended teams.
ManagesPR agency hiring, management and budgeting.
Providesrecommendations to improve the effectiveness of PR processes and programs.
Maintainsand develops media relationships that move beyond existing levels within thecompany.
Demonstratesnews first mind-set; able to create stories and content surrounding that is culturallynewsworthy
other duties as assigned
Builds credibility with others and encouragesstrong working relationships.
Creates a work environment in which others feelcomfortable sharing thoughts and feedback.
Shows awareness of how own behavior impacts othersand the work environment.
Encourages others to work together.
Models and empowers others to anticipate andrespond to customer/stakeholder preferences and feedback.
Clearly explains policies in ways that createstrong customer/stakeholder relationships.
Monitors customer/stakeholder satisfaction andtakes appropriate action.
Resolves customer/stakeholder issues and concernsraised by others.
Creates an environment where everyone is valued andincluded.
Models and coaches’ others on representing theCompany culture of service, opportunity, respect, and fair treatment.
Acts when others are treated unfairly or are notvalued and respected for their unique skills.
Looks for and uses ideas and opinions from diversesources.
Attracts, develops, and retains a multicultural andmultigenerational workforce.
Gives all associates the opportunity to achievetheir full potential.
Organizes activities that promote inclusion.
Maintains an awareness of changing customer/stakeholderand associate characteristics.
GeneratingTalent and Organizational Capability
Ensures the work is organized so it can beeffectively completed.
Continuously improves work processes.
Brings together the appropriate mix of associateknowledge and skills to complete work.
Coaches others on scope of technical decision‐making authority.
Uses meetings and other forums to regularlycommunicate status of work.
Provides, seeks, and acts on constructive feedback.
Participates in the hiring process and ensuressuccessful on‐boarding ofnew associates.
Models flexibility when managing multiple demandsand changing priorities.
Adjusts team and own priorities when experiencingchange or challenges.
Determines how change impacts stakeholders andcommunicates concerns to leadership.
Communicationand Professional Demeanor
Clearly presents complex information usingdifferent methods.
Adapts communication style based on the audience.
Demonstrates active listening to ensureunderstanding.
Models and coaches’ others on appropriatelyinterpreting verbal and non‐verbal behavior.
Models and coaches’ others on displayingprofessionalism and gaining respect from others.
ProblemSolving and Decision Making
Identifies issues and makes suggestions to solvecomplex problems affecting daily work.
Looks for and shares information with others beforemaking a decision.
Involves and gains agreement from others whenmaking key decisions.
Makes complex decisions and works with others toimplement solutions in reasonable amount of time.
Learningand Applying Professional Expertise
Sets own career goals and identifies developmentalareas for self and others.
Uses resources and challenging assignments toimprove performance of self and others.
Gathers, shares, and uses information aboutindustry and discipline trends and best practices.
Proactively requests training to support associatedevelopment, as applicable.
Shows an understanding of how differentcustomer/stakeholder groups have different objectives.
Identifies innovative ways to improve,productivity, customer/stakeholder satisfaction, and profitability.
Maintains advanced technical knowledge and skillsand models their use for others.
Demonstrates and shares expertise in policies,procedures, and legal requirements.
Identifies innovative technical approaches andcommunicates how they can improve processes or business functioning.
Buildingand Contributing to Teams
Promotes teamwork by explaining how each associatesupports shared goals.
Builds commitment to team goals by explaining howthey support department success.
Works with team members to solve issues and makedecisions that impact them.
Manages disagreements among team members.
Recognizes department, team, and individualachievements.
Creates a team environment that encouragesaccountability, high standards, and innovation.
Sets and tracks goal progress for self.
Breaks down barriers so team members can accomplishtheir work.
Prioritizes activities based on importance,urgency, and impact to goals.
Is detail oriented.
Clearly communicates key objectives, milestones anddeadlines to others.
Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.
Marriott International, Inc.
Website : http://www.marriott.com