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Job Details

Digital Marketing Manager

Company name
Shoe Sensation, Inc.

Location
Jeffersonville, IN

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Job Description
Digital Marketing Manager
 
Minimum 5 years progressive digital marketing experience required, preferred focus on retail, multi-location business or consumer goods.

This is an incredible opportunity to join a growing retail company and play a significant role as the company continues to evolve from a brick and mortar presence to an omni channel retail company. Position will be a right hand to the SVP Marketing and plays a key leadership role on the marketing team to lead the future of digital evolution for the company – including: ensuring all aspects of digital marketing are effectively and efficiently delivered to support the company’s 175 store (and growing) footprint; leading the charge for all day-to-day ecommerce business planning and development; and playing a visionary role for future digital-enabled programs.

Qualified candidates will have at least 5 years of a broad range of experience across multiple digital marketing channels and a strong knowledge of ecommerce business functionality and best practices.

Specific responsibilities include:
-  Email marketing campaign planning, including but not limited to:

Promotional email planning
Automation email roadmap  - cart abandon; retargeting et
Customer lifecycle emails
Store specific emails – Grand Openings, Store Relocations,
SEO/SEM:

Ongoing planning and roadmap
Day-to-day budget management and optimization

Website content optimization

Provide direction for continuous improvement on .com

Paid digital media

Social campaign strategy and execution
Digital programmatic

Loyalty Program Development

Define roadmap for future program
Development of loyalty communication strategy

Future planning, including:

Mobile App strategy and development
SMS strategy and execution

CRM

Create initial segmentation planning

Bachelor degree in Marketing, Communications or Business-related field
Experience in supervising a staff a plus.

Company info

Shoe Sensation, Inc.

Company Profile

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