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Marketing Analyst

Aurora, CO

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Description * Applications are accepted electronically ONLY at * University of Colorado Denver l Anschutz Medical Campus CU Innovations Marketing Analyst Position #749071 u2013 Requisition 14162 **MEMBERS ONLY**SIGN UP NOW***. Denver | Anschutz Medical Campusis a public research university serving more than 18,000 students. We awardnearly 4,000 degrees each year, including more graduate and professionaldegrees than any other Colorado institution. With our solid academicreputation, award-winning faculty and renowned researchers, we offer more than140 highly rated degree programs through 13 schools and colleges. Theuniversity receives over $400 million in research awards each year. In additionto the wide array of health-related programs and facilities offered at CUAnschutz in Aurora, Colo. a significant number of undergraduate and graduatedegree programs are taught at CU Denver, our comprehensive campus in the heartof downtown Denveru2014one of Americau2019s most vibrant urban centers. CU Denver islocated steps from the Denver Center for Performing Arts and the LoDo Districtaffording our students, faculty and staff access to a broad array of academic,professional, community, recreational and cultural outlets. **MEMBERS ONLY**SIGN UP NOW***. Denver | Anschutz Medical Campusseeks a Marketing Analyst to work at CU Innovations at CU Anschutz MedicalCampus in Aurora. **MEMBERS ONLY**SIGN UP NOW***. Denver | Anschutz MedicalCampus is committed to recruiting and supporting a diverse student body,faculty and administrative staff. The university strives to promote aculture of inclusiveness, respect, communication and understanding. A national leader in health care and life sciences, CUAnschutz is the only comprehensive academic health sciences center in Coloradoand the largest in the Rocky Mountain region. Located in Aurora, Colo., it isone of the newest education, research and patient care facilities in the world.With six schools and colleges, CU Anschutz trains the health sciences workforceof the future by blending education, research and clinical care all in oneplace. This strategic collaboration among diverse health care fields allowsknowledge to travel directly from the research bench to the patientu2019s bedside. . CU Anschutz **MEMBERS ONLY**SIGN UP NOW***. Anschutz Medical Campus ranks among the topinstitutions nationally in clinical care, education and research. Its 230-acrecampus, designed to enhance collaboration and interprofessional education,hosts the College of Nursing; the Schools of Dental Medicine, Medicine,Pharmacy, and Public Health; the Graduate School; a Health Sciences Library;and two hospitals. Strategically located contiguous to the campus are abiosciences research park and the soon-to-be-completed Veterans Hospital. CUAnschutz offers two undergraduate degrees, 35 graduate degrees, and fivefirst-professional programs. More than 4,000 students learn alongside facultymembers who also make meaningful medical discoveries and provide expertclinical care through 1.5 million patient-visits annually. A hub for researchand innovation, CU Anschutz receives over $400 million in research awards eachyear and has filed 1,300 patent applications and formed 53 new companies since2002.u00a0 Jobs in this career family involve development, marketingand management of messaging to both internal and external parties. Functionsinclude marketing; advertising; communications; publications; brand management;writing; editing; proofreading; graphic design; web information architecture,development and design; web content development; electronic communications;social media; news media/relations; public relations; photography; videography;and communication projects management. Professionals at the entry level are responsible forexercising discretion, analytical skill, personal accountability andresponsibility in a wide range of areas including academic, administrative,managerial and student services functions. Work involves creating, integrating,applying and sharing knowledge directly related to a professional field. At the entry level, duties are limited in scope and areperformed with guidance and direction from other professionals and areperformed in a training and development capacity. The marketing analyst will enhance and implement electroniccommunications, event websites, print materials, stories and other marketingstrategies to increase visibility and targeted outreach for CU Innovationevents. Job Summary: **MEMBERS ONLY**SIGN UP NOW***. Denver l Anschutz Medical Campus is seekingapplications for a Marketing Analyst. This full-time University Staff(non-classified) position will enhance and implement electronic communications,event websites, print materials, stories and other marketing strategies toincrease visibility and targeted outreach for CU Innovation events. Examples of Work Performed: Createnew marketing in-take forms for marketing requests/projects Trackall projects via project management software Buildevent planning checklists Createand manage marketing plans and marketing budgets for CU Innovations events Designgraphics/fliers/collateral materials and ads for SEHD in InDesign Createevent webpages Coordinatewith UCOMM and CU System to download select external audience lists intoSaleforce Draftand send promotional emails in Marketing Cloud Executesponsorship paperwork, approvals and coordination ManageCU Innovation website content for event-related activities Promoteevents via internal channels like SEHD Impact and the SEHDu2019s Academic Servicese-newsletter Coordinatewith University Communications to promote events in CU Denver TODAY, attendingmonthly UCOMM meetings and reaching out to the team as necessary Ensurethat all event and program communications adhere to the university brand andSEHD messaging. Monitorand evaluate electronic media and marketing efforts utilizing effectivemetrics. Report usage, track traffic, monitor trends and gauge success ofstrategies, processes and tactics. Assistat daytime and evening live events, as necessary. Maintainclose working relationships with internal teams Salary and Benefits: The salary isnegotiable and commensurate with skills and experience. This position is not eligible for overtimecompensation. **MEMBERS ONLY**SIGN UP NOW***. offers a full benefits package. Information onUniversity benefits programs, including eligibility, is located at .u00a0 **MEMBERS ONLY**SIGN UP NOW***. Denver | Anschutz Medical Campusis dedicated to ensuring a safe and secure environment for our faculty, staff,students and visitors. To assist in achieving that goal, we conduct backgroundinvestigations for all prospective employees. **MEMBERS ONLY**SIGN UP NOW***. Denver | Anschutz Medical Campus is committedto recruiting and supporting a diverse student body, faculty and administrativestaff. The university strives to promote a culture of inclusiveness, respect,communication and understanding. We encourage applications from women, ethnicminorities, persons with disabilities and all veterans. The University ofColorado is committed to diversity and equality in education and employment. Qualifications Minimum Qualifications: A bacheloru2019s degree in marketing, journalism, public relations, communications, business administration, business, or a directly related field from an accredited institution. Substitution: A combination of education and related technical/paraprofessional experience may be substituted for the bacheloru2019s degree on a year for year basis. Preferred Qualifications: Previous experience with a CRM tool like Salesforce and Marketing Cloud Familiar with Adobe Creative Suite design products like Photoshop, Illustrator or InDesign 2 years of work experience in a similar position HTML knowledge strongly preferred Experience designing with Adobe Creative Suite design products like Photoshop, Illustrator or InDesign Project management tracking experience Event management experience Competencies, Skills and Abilities:u00a0 Ability to communicate effectively in writing, electronically, and orally. Ability to establish and maintain effective working relationships with employees at all levels throughout the institution. Outstanding customer service skills. Demonstrated commitment and leadership ability to advance diversity and inclusion. Proven skills using: Photoshop, InDesign, Word, PowerPoint, Salesforce, Google Analytics, Facebook/Twitter/Instagram social media tools. Exceptional attention to detail and be able to multi-task, prioritize and meet deadlines. Ability to work independently and collaboratively in a team setting. Experience with constituent and user processing, list processing and reporting. Individual must be comfortable working with and learning new technology. Experience with troubleshooting issues and recommending solutions. Thorough understanding of Microsoft Office and Google products including Word, Excel, Outlook, among others. Comfortable working with and learning new technologies. Knowledge of digital/email marketing best practices and building event websites. Committed and enthusiastic about the CU Innovationsu2019 mission and programs Enthusiastic to work with multicultural and diverse populations Diplomatic and a good listener Creative and adept at planning, prioritizing, organizing and following through; able to balance multiple competing priorities A team player; able to work cohesively with others and perform related tasks effectively

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