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Job Details

Director of Marketing and Communications

Location
Seattle, WA

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Profile

Seattle, Washington
Salary:
Type:
Full Time - Experienced
Required Education:
4 Year Degree
Reports to: Assistant Head of School for Academic and Strategic Initiatives
Supervises: Assistant Director of Communications
FTE: Full-Time, Year-Round
When Needed: Immediately
University Prep is seeking a talented, dynamic and compassionate Director of Marketing and Communications to help us advance our vision of being an inclusive community of learners that provides an outstanding education for each individual in a diverse student population. We need someone who is passionate about strategic marketing and communications. We are looking for a leader who is temperamentally attuned to a participatory and inclusive culture and who possesses the openness, enthusiasm, and collaborative nature needed to work with students, parents, trustees, and external constituents. We need a values-oriented executive with exceptional creativity, vision, and the ability to articulate a compelling viewpoint to diverse audiences. We are looking for staff and faculty who share our belief that a culturally rich and inclusive school community provides students with the best possible environment for a quality education. If that sounds like you, we’d like to hear from you. Salary is competitive with public and independent schools. University Prep offers an excellent benefits package, opportunities for professional development, and an extraordinary work environment.
Job Summary
Under minimal supervision, the Director of Marketing and Communications leads, plans, and implements strategy for all school marketing and communications to elevate its profile, advance its brand, and consistently convey clear messaging to internal and external audiences. The Director collaborates closely with the Advancement and Enrollment Management teams and works with the Assistant Director of Communications.
Specific Responsibilities
Develops and maintains a marketing and communications strategic plan to effectively articulate University Prep’s brand and drive increased engagement with current and prospective constituencies
Implements the marketing and communications strategic plan using systems management strategies, including improvement of internal and external communications practices
Serves on the Administrative Team, which coordinates the leadership of the school
Works with the Director of Enrollment Management to design ways to increase new student inquiries and applications and to maintain prospective student and family interest within a competitive, dynamic, independent school environment
Works with the Director of Advancement to support annual and capital campaign messaging and strengthen a culture of aspirational philanthropy
Works with the Assistant Head of School for Academics and Strategic Initiatives to identify and capture stories from faculty, students, and staff that support the strategic plan and capital campaign
Establishes themself as a visible, vocal promoter of the school’s key messages
Writes original content for the school’s publications
Supervises and manages the Assistant Director of Communications to ensure high quality of work, support job satisfaction, and effectively distribute responsibilities within the office
Partners with Trustees to adapt effective for-profit marketing strategies to a non-profit, independent school
Creates brand quality and consistency in all print and electronic communication across departments, activities, and events
Manages design and production of the school’s major communications deliverables, most notably the magazine, website, annual report, admission video, admission brochures, and social media channels
Plans and manages the department budget in order to maximize the effectiveness of all communications
Coordinates external contractor relationships to support the production needs of the Communications office
Regularly places the school in local media and manages all related messaging
Maintains the school’s crisis communication plan and serves as the school’s primary point of contact for crisis communication and media inquiries
Engages actively in professional development in order to remain current in best practices related to independent school communications, emerging social media, and effective marketing and advertising strategies
Actively participates in the life of the school
Is familiar with and complies with all policies and regulations as put forth in the school’s documents
Establishes and cultivates community relations by maintaining open dialogue with all of the school’s constituencies
Vigorously engages in his/her own professional development
Since safety and security are everyone’s responsibility, takes all necessary and reasonable precautions to protect students, faculty, staff, equipment, materials and facilities
Performs other duties as assigned
Some travel
Required Education & Experience
Bachelor’s degree from a four-year college or university required
Master’s degree preferred
Five or more years of leadership experience in marketing and communications
A track record of growing brand recognition and loyalty by establishing relationships with internal constituents and strategic partnerships with external groups
Demonstrated success in bringing regular, positive media attention to an organization
Experience in publications design and production across multiple print, web, and social media channels
Required Knowledge, Skills, and Abilities
D
eep knowledge of marketing and communications principles
Familiarity with independent school or other non-profit organizations
Capacity to evaluate existing marketing strategies, create plans to strengthen areas of need, and build new programs as needed to increase enrollment and retention and to grow philanthropic giving within an institution
Ability to cultivate excitement about an organization’s direction by speaking compellingly about its past, present, and future
Understanding of the close relationship between marketing, communications, advancement, and enrollment management
Outstanding speaking, writing, and editing skills
Management skills to direct a small staff, plus external vendors, for multiple projects with competing deadlines and production schedules
Familiarity with emerging tools and innovative practices in marketing and communications
Attention to cultural inclusivity, openness, creativity, enthusiasm, and collaboration
A fast-paced, energetic self-starter with both partnership and service mentalities
Sincere commitment to diversity, equity, inclusion, and social justice
Emotional maturity, a sense of humor, flexibility and sensitivity
Sensitivity toward personal and confidential information
Proficiency with Windows or MacOS, Microsoft Office, Google Apps, Adobe Creative Suite, and database systems
Comfortable operating audiovisual equipment
If this sounds like you, please find the full job description on our webpage under careers or click on the link below:
****Position open until filled. No phone calls or drop-ins please.
Thank you for your interest in University Prep and this position.
****Create a Job Alert for Similar Jobs
**MEMBERS ONLY**SIGN UP NOW***.
University Prep is an independent school serving grades 6 – 12 located in an urban residential section of Seattle, WA, one of the country’s most diverse and dynamic cities. We are a strong and vibrant community of students, families, faculty, staff, and alumni who collaboratively create an exceptional educational experience for every student. The School is a place of great teaching and joyful learning; a community that joins together to raise up our children to be caring and productive adults; a place where all students and families have equitable access to all the school has to offer, and a place where we aspire for every family and student to feel equally enfranchised and at home. To us, diversity and inclusivity are not addenda, they are embodied in all facets of our school culture. University Prep believes that our shared values of integrity, respect, and responsibility are essential to accomplish our mission of developing each student’s potential to become an intellectually courageous, socially responsible citizen of the world.
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