Conduent Business Services, LLC.
Integrated Marketing Communications Director
United States-New Jersey-Florham Park
Conduent is the world's largest provider of diversified business process services with leading capabilities in transaction processing, automation, analytics and constituent experience. We work with both government and commercial customers in assisting them to deliver quality services to the people they serve.
We manage interactions with patients and the insured for a significant portion of the U.S. healthcare industry. We are the customer interface for large segments of the technology industry and the operational and processing partner of choice for public transportation systems around the world.
Whether it's digital payments, claims processing, benefit administration, automated tolling, customer care or distributed learning - Conduent manages and modernizes these interactions to create value for both our clients and their constituents. Learn more at ~~~ .
This is a newly formed role within Conduent marketing focused on ensuring that all forms of marketing content are carefully linked together. This role will integrate the development of all marketing assets so that they work together in harmony. The director of integrated marketing is a critical role within Conduent that will support the shift of the company from a services provider to a technology company and reinforce the company positioning across all marketing. Collaborating with the marketing and business unit teams within both the Commercial and Public Sector will be essential to the success of this role and the programs implemented by this candidate. This role will drive execution of marketing assets that convince prospects to choose Conduent or improve service line penetration within existing clients, to grow revenue.
Collaborate with multiple cross-functional departments to plan, develop and execute fully integrated and strategic marketing campaigns across a range of assets with a consistent message that reinforces our market positioning
Develop corporate brand assets (video, presentation, etc) that clearly articulate our brand story and help to increase brand awareness and consideration
Partner with sector and corporate marketing teams to ensure integration of marketing campaigns, messaging and programs
Manage relationships across teams and agencies to oversee execution of marketing content
Define and implement strategies and marketing programs to grow market awareness and increase share of wallet within existing clients and attract new clients
Build knowledge of key markets, industry trends, and competition that will inform how we market our solutions
Develop creative briefs that clearly articulate communication objectives and success criteria in order to inform and direct agency creative development.
Manage, seek out and secure awards for marketing
5 years' experience in marketing
BA/BS in marketing, communications, or business - MBA desirable.
Experience in interactive marketing on either the agency or client side; with background in paid media, video creation, messaging, content development
Understanding of business process services sales cycle and customer purchase criteria
Knowledge of business process services, offerings, and competition
Proven strategic thinking, agency management, creative concept evaluation, project management, planning and organization, creative/strategic acumen
Demonstrated content creation and management
Successful experience working with cross-functional teams and building relationships
Understanding of key business indicators and measurement of marketing ROI
Excellent verbal, written communication and presentation skills
Proactive, results oriented individual with a strong work ethic and passion for excellence
Process oriented with exceptional organizational and budget management skills
Conduent is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, creed, religion, ancestry, national origin, age, gender identity, gender expression, sex/gender, marital status, sexual orientation, physical or mental disability, medical condition, use of a guide dog or service animal, military/veteran status, citizenship status, basis of genetic information, or any other group protected by law. People with disabilities who need a reasonable accommodation to apply for or compete for employment with Conduent may request such accommodation(s) by clicking on the following link, completing the accommodation request form, and submitting the request by using the Submit button at the bottom of the form. For those using Google Chrome or Mozilla Firefox please download the form first: click here to access or download the form .
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Advancing the Everyday
From managing transit systems to promoting new ways to access healthcare, we play a role in the daily lives of people across the globe.
Conduent is more than just the world's largest business process services company. We're changing the way businesses and governments interact with their citizens, customers and employees, every single day.
At Conduent, you'll find unique opportunities to work for some of the world's biggest brands: accelerating employee training and career development for Hertz, ensuring customers enjoy more quality time on the open ocean with Royal Caribbean, unlocking efficiencies through digital transformation with Procter & Gamble. Thanks to our many talented employees, we're modernizing the constituent experience-and moving the world forward.
Conduent Business Services, LLC.
Website : https://www.conduent.com