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Job Details

PR Manager

Company name
Cramer-Krasselt

Location
Milwaukee, WI

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Profile

At C-K, our mission is simple: Make friends, not ads\u00ae. This philosophy has helped fuel seven years of the best sales Porsche has ever had, 28 quarters of record Corona Extra results while the rest of the industry\u2019s major brands are in decline, recording-breaking attendance at Cedar Fair\u2019s amusement parks and similar results for Vitamix and Edward Jones. It\u2019s also how we helped make the BIC Flex 5 the #1 disposable razor. Our friend-making mindset not only drives our ideas; it also drives our structure.\u00a0We\u2019re built without silos or competing interests to truly tap into an ever-expanding range of disciplines, from advertising to SEM\/SEO to social to analytics\u2014whatever it takes to create compelling brand experiences. It has also fueled our growth, making C-K the nation\u2019s second-largest independent ad agency and placing us among the top 20 advertising and digital firms in the country with nearly 500 employees and $900 million in annual billings. Headquartered in Chicago with offices in New York and Milwaukee, we represent major brands across virtually every industry, including Benihana, BIC Razors and Stationery, Cedar Fair Amusement Parks (Cedar Point, Knott\u2019s Berry Farm and 10 others), Casa Noble Tequila, Corona Extra, Edward Jones, General Tire, Nikon, Pacifico Beer, Paper and Packaging Board, Porsche, Roundy\u2019s (Pick \u2018n Save and Mariano\u2019s) and Vitamix. We are all about outcome, not output. And our results prove it. . \u00ad\u00ad About C-K Milwaukee: Milwaukee is the birthplace of C-K. Back in 1898, two bicycling enthusiasts\u2014Cody Cramer and Bill Krasselt\u2014started a newsletter about their passion. As that passion became a nationwide craze, advertisers wanted to promote their goods in the newsletter, but most of them didn\u2019t have agencies to help create the ads. Cody and Bill seized the entrepreneurial opportunity and C-K was born. Today, that spirit is alive and kicking among our team of seasoned marketers, communications and public relations professionals and top creative talent who serve clients from a variety of industries. Whether we are creating award winning websites for Evinrude\u2019s newest outboard motor or launching major national campaigns for the Paper and Packaging Board, we leverage best-in-class strategies in digital and social media, marketing, advertising and public relations to engage the right audience for each client. And, this team loves Milwaukee so much that they are dedicated to giving back to the community. Each year they put countless time, funds and labor into charities and non-profits such as St. John\u2019s Open Door Caf\u00e9, Milwaukee Public Museum, Sojourner Family Peace Center, Movember and several others. About the role: Work collaboratively with planning and media to define channel roles; bring content strategy to life through integration with creative. Ability to manage and plan for paid social programs. Contribute to development of playbooks and content architectures. Solid understanding of social listening and overall social metrics and reporting templates. Ability to develop and execute influencer and earned media programs. Understand news stories and how to tell relevant, authentic stories through multiple channels. Be the liaison between the agency and the client to establish goals, manage expectations, and to make sure the receipt of top quality work,\u00a0that directly meets the client needs Demonstrating the ability to write presentations that have an effective track, considering the goal of the presentation, the situation, problems or issues that need to be addressed, alternative solutions, a recommendation, rationale, and next steps About you: You\u2019re strategically driven and interested in taking a lead role in overseeing social media to create valuable experiences between people and brands Understanding of community management, content\u00a0marketing and channel strategy You are a self-started who is excited to uncover new tools, opportunities, and behaviors to drive our thinking forward You have excellent writing, editing, communication and presentation skills Internship experience a plus You\u2019re a self-starter, a team player, with a great attitude Works well in a fast-paced and fun environment

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Cramer-Krasselt

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