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Job Details

Digital Media Strategy Coordinator

Company name
VI Marketing and Branding

Oklahoma City, OK

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VI Marketing and Branding is looking for an experienced and resourceful Digital Media Strategy Coordinator. This position will assist in the development of digital media campaign recommendations and execution of digital media plans under the direction of the Senior Digital Media Strategist. The Digital Media Strategy Coordinator will develop campaign targeting recommendations based on audience persona research, assist in the bidding and buying of programmatic media in a demand side platform, craft strategic digital media recommendations, monitor and track campaign budgets and performance, and compose campaign performance reports for designated account list. Duties: Assist digital department in developing, implementing and maintaining media objectives, strategies and tactics Develop targeting and tactical recommendations for clients with the support of the Senior Digital Media Strategist Manage digital media project timelines for set account list Assist Digital Media Strategists in developing media plans and written strategic recommendations \u2013 Must possess strong business writing skills Work in the demand-side platform to plan and execute digital media buys Manage digital media budgets and billing process for set account list Manage 3rd party ad serving tools\u00a0(DCM) Gather digital ad specifications for each media plan, and act as liaison between Account Service and Creative teams to ensure specs are accurate and followed Traffic digital creative for set account list Aggregate and visualize data using reporting tools to derive insights for digital campaign reports Offer insightful and strategic optimization recommendations based on campaign performance Meet with industry representatives to gain insight to all phases and points of contact of media Requirements\/Qualifications: Bachelor's degree in marketing, advertising, communications or related field 1-3 years of digital media planning, buying, or project management experience (relevant internship and coursework will be considered) Experience with Google Adwords, Google Analytics or a 3rd-party ad server is preferred Must have strong business writing and communication skills Must have strong organizational and quantitative\/analytical skills Must have extremely strong attention to detail Great attitude, desire to learn and ability to work in a team environment Proficiency in Microsoft Office Excel, Word and PPT

Company info

VI Marketing and Branding

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