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Brand Strategy Market Positioning Specialist

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Renton, WA

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Description This position will lead the brand strategy and market positioning for Boeing airplane cabin and interior features, oversee Boeing Commercial Airplanes (BCA) level brand positioning projects including showcasing innovation stories, and assist with positioning select airplane programs. Located in Renton, Washington this role focuses on the development of audience-centric positioning and messaging strategies, execution of creative content and collateral development, ensuring that our BCA brand guidelines are maintained, and assisting with our content reach and engagement tactics. Responsibilities \u2022 Lead the MarCom process for positioning BCA cabin and interior features \u2022 Creates high-quality, customized, persuasive sales materials and new tools and customer experiences that build preference with airlines for Boeing products and services \u2022 Participates in BCA level brand positioning projects including but not limited to maintaining the livery system identity guidelines, image galleries, mixed and augmented reality story-telling, and social media amplification activities \u2022 Collaborate with the enterprise Brand team to align and showcase BCA innovation stories \u2022 Engage with Boeing Creative Services and external agencies to represent and drive BCA creative projects and assignments \u2022 Participates in content development and social, digital engagement and amplification projects that help drive preference and positive perceptions towards Boeing products and services \u2022 Support large global events that involve BCA product content or engagement \u2022 Support BCA advertising and co-marketing projects and ensuring they have access to the most appropriate and the current creative assets\/messaging Qualifications Bachelor's and typically 6 or more years' related work experience, a Master's degree and typically 4 or more years' related work experience. Required qualifications: Bachelor's degree 3 year's with global marketing, brand management or positioning strategies 3 year's with social media, digital and multi-channel strategies Preferred qualifications: 1 year with project management 5 year's working on multi-channel projects with creative agencies A\u00a0minimum of a Bachelor\u2019s degree in Marketing, Communications or equivalent 1 year driving or influencing social media and digital strategies Employer will not sponsor applicants for employment visa status.

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Boeing is the world's leading aerospace company and the largest manufacturer of commercial jetliners and military aircraft combined. Additionally, Boeing designs and manufactures rotorcraft, electronic and defense systems, missiles, satellites, launch vehicles and advanced information and communication systems. As a major service provider to NASA, Boeing is the prime contractor for the International Space Station. The company also provides numerous military and commercial airline support services. Boeing provides products and support services to customers in 150 countries and is one of the largest U.S. exporters in terms of sales.

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