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Job Details

Director Marketing Publ Aff amp Com Hlth

Company name
Caritas Holy Family Hospital

Methuen, MA

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Director of Marketing, Public Affairs & Community Health Programs is responsible for communication with all internal and external audiences for Good Samaritan Hospital. Working in cooperation with Steward Health Corporate communication staff, the director develops strategic plan for Good Samaritan Hospital's communication with staff, physicians, community affiliates, consumers, media, other audiences. Director implements programs for employee communication, marketing, community benefit, media relations and emergency preparedness. Director works closely with hospital leadership in establishing key communication messages. Additionally, the Director has immediate oversight of the Community Health Program and Interpreter Services Departments.


Strategic Planning

• Prepares comprehensive communication plans for Hospital and contributes to plans for Steward Health on larger initiatives system-wide

• Assists Hospital Executive Leadership with message development

Internal Communications

• Provides stories of value to employees on both Good Samaritan Hospital and Steward Health news, initiatives and features

• Assumes editorial responsibility for hospital newsletters for employees and friends of Good Samaritan Hospital. Writes stories, takes photos and lays out each issue using desktop publishing program and oversees print production and distribution

• Makes effective use of a range of opportunities, including new media (i.e. intranet) to reach all employees

• Manages content for the intranet, social media, letters to employees, employee meetings and events and other communication opportunities

• Develops and implements communication plans to support patient care and quality initiatives

• Develops programs to enhance relationships with physicians, in concert with administration, medical staff office, and Steward Health

• Build/improve physician relationships with administration through events for information sharing, appreciation and socialization

Media Relations

• Works toward achieving balanced hospital coverage, developing relationships with local reporters and internal contacts, and by pitching positive stories on hospital achievements and initiatives

• Places news stories on hospital initiatives

• Builds relationships with local media contacts, meeting at least once yearly with the assignment editor and/or covering reporters for local media companies in our service area to explore opportunities for collaboration

• Develops and implements communications plans to support patient care and quality initiatives

• Coordinates media visits to hospital departments, notifying all pertinent managers in advance of the visit

• Promptly alerts President (or AOC) of any non-routine media calls (i.e. potentially controversial). When designated asks as Hospital spokesperson


• Provides a range of effective promotional efforts for Hospital as a whole

• Assists departments with marketing communications materials

• Works with ad agency, media buyer and corporate staff in implementing plan for media such as direct mail, billboards, yellow pages, broadcast and space advertising, Internet, signage, collateral, etc.

• Manages hospital website, social media sites, on-hold messaging system, and other external communication channels

• Provides articles, photographs, event listings, etc. for Steward community newsletter

• Provides marketing support to Steward Medical Group physician offices, implementing marketing campaigns that include print, online and outdoor advertising, direct mail, etc.

Community Benefit

• Oversees plans/implementation to achieve effective hospital presence in the community by determining community outreach need through key offices and organizations

• Obtains community feedback reaching underserved segments of the population

• Maintains programs for community groups involving activities such as support groups, lectures, health fairs, programs for schools and seniors, funding, and liaison with key offices and organizations throughout the region

• Produces annual Community Benefits Plan and Community Benefits Report to the Attorney General, highlighting community outreach initiatives and goals

Crisis Communication

• Maintains database of key media contacts for emergency planning

• Maintains department emergency preparedness

• Reviews Emergency Preparedness duties and participates in hospital exercises

Employee & Physician Engagement

• Spearhead's the hospital's Social Committee, planning and managing annual events such as National Hospital Week, staff holiday party, and other ongoing employee activities

• Plans physician engagement/retention events, including annual receptions and Doctors' Day events

Government Affairs

• Tracks legislative issues and oversees Hospital's legislative advocacy effort in concert with MHA and Steward Health Care

• Informs leaderships and internal audiences of issues


• Tracks data such as inquiries, volume, employee surveys, patient letters

• Provides support to Steward Health for internal and external studies on system communications


• Provides oversight of Interpreter Services Department within the Hospital with support of local Interpreter Services Manager and Corporate VP Interpreter Services for system-wide initiatives

• Negotiates and oversees contracts with outside vendors

• Provides direct oversight and evaluation of staff employed in School-Based Health Department and Greeter program

• Works with School-Based Health staff on initiatives and services provided in community (in school, at health fairs, and other community events)

• Responsible for annual budget preparation and fiscal responsibility for areas with direct oversight (Marketing/Public Affairs, Community Health Programs, and Interpreter Services)

• Demonstrates a sense of ownership and accountability for department(s) and positively impacting the Hospital by:

- Proactively resolving issues

- Implementing best practices and continuous improvement

- Participating in QI process

- Addressing results from satisfactory surveys

- Demonstrating regulatory readiness, i.e. JC, DPH, etc.

• Complies with all company policies and procedures and regulatory, privacy & ethics compliance expectations


• Follows appropriate lines of communication to effectively resolve difficult patient/family/physician/staff situations

• Responds promptly and courteously to customer (Internal and external)/patient requests

• Communicates effectively with internal and external customers with respect of differences in cultures, values, beliefs and ages

• Respects patient/customer privacy and confidentiality

• Accepts responsibility and accountability for own actions with appropriate follow through. Fulfills commitments, responsive to requests and inquiries.

• Consistently presents a positive attitude by working with internal and external customers

• Demonstrates service excellence skills to support high level customer/patient satisfaction

• Follows Hospital's standards of work (i.e. dress code, name badge, parking, attendance expectations)


• Excellent written and verbal communication skills as well as project management skills

• Experience with Adobe desktop publishing program (InDesign, Photoshop, Illustrator and Microsoft Office)

• Demonstrated success in media relations

• Must understand the intricacies of working with the media and how to interact with reporters in a positive and professional manner

• Familiarity with community health care issues

• Ability to meet deadlines and juggle multiple priories


• Bachelor's degree in Public Relations, Journalism, Marketing, English or Communications

• Master's degree preferred

• 5-7 years post graduate work experience, preferable in a healthcare setting or public relations agency

Current Steward Health Care System Employees - Click Here to Apply

All Other Applicants - Click Here to Apply

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Caritas Holy Family Hospital
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