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Job Details

Marketing and Communications Specialist

Company name
True Health Diagnostics

Location
Richmond, VA

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Profile

Position Overview: The Marketing Communications Specialist translates complex clinical and health industry information into physician-and patient-friendly language for a variety of channels, in both print and digital form. A meticulous wordsmith, the position researches and writes for audiences of differing backgrounds and education levels—from physicians, hospital leaders and lab scientists to patients and employees. The Marketing Communications Specialist also helps facilitate various marketing initiatives through project coordination, securing internal approvals, event planning, and other duties as needed. Essential Functions/Responsibilities (other duties may be assigned): Works with internal stakeholders and subject matter experts to write polished copy and content for numerous audiences and channels, such as: Sales brochures and other promotional materials Operations documents and forms Web and targeted email content Internal trainings Presentations Patient education handouts Blogs, e-newsletters, and social media posts Miscellaneous product launch materials Creates document outlines and works with graphic designer to translate into finished marketing collateral; and for less complex documents, uses Word and/or InDesign to lay out basic designs. Helps secure stakeholder buy-in and internal approvals for marketing and communications content. Helps manage online internal sales training and other internal sales enablement resources. Manages overall social media strategy and continuously identifies, develops, and posts brand-aligned content for blog posts, tweets, Facebook & LinkedIn updates, videos, newsletters, webinars, etc. Helps plan and coordinate events such as Speaker’s Bureau presentations, internal webinars, and company Town Halls. Acts as lead proofreader to review and edit various materials for grammar, style, tone, and brand. Uses Google Analytics to interpret, summarize, and report digital analytics data for all True Health web platforms at regular intervals. Tracks and archives approvals and document source files. Monitors print inventory and notifies appropriate team member/external vendor for file updates and print replenishment as needed. Completes additional Marketing duties as assigned. ,

Company info

True Health Diagnostics

Company Profile

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