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Job Details

Customer Marketing Manager

Company name
High Lineer Foods Inc.

Portsmouth, NH, United States

Employment Type

Manager, Marketing, Advertising, Pr, Customer Service, Retail

Posted on
Apr 26, 2021

Valid Through
Aug 09, 2021

Apply for this job


\u003cp\u003eHigh Liner Foods is North America\u0027s largest marketer of frozen, value-added, seafood products \u0026mdash; a family of passionate people and strong brands with a dedicated vision of \u0022Reimagining Seafood to Nourish Life\u0022 for more than 120 years!\u003c/p\u003e
\u003cp\u003eThe Customer Marketing Manager, North American Foodservice, is responsible for the annual planning, execution \u0026amp; tracking of Operator customer marketing metrics to include both Operator reach and driving Operator engagement. The primary function is to work closely with FS Marketing Managers to gain intimate knowledge of the brand direction, content and messaging, in order to provide leadership, direction \u0026amp; execution on tactical and strategic Operator-centric activation supporting VA Branded business.\u003c/p\u003e
\u003cp\u003e\u003cstrong\u003eAccountabilities and responsibilities\u003c/strong\u003e\u003c/p\u003e
\u003cli\u003eThis role provides leadership and execution planning/direction to VA Branded Operator content \u0026amp; Operator messaging/promotion, through Distributor marketing programs, or thru Non-Commercial marketing programs.\u003c/li\u003e
\u003cli\u003eThis role works very closely and collaboratively with FS Marketing Managers to ensure strategic alignment of the VA Branded message across all customer execution. In accordance with Marketing strategy, this role proactively creates \u0026lsquo;campaigns\u0026rsquo; of activity in a given month, quarter, season, to activate against \u0026amp; support VA Branded initiatives (product, innovation, HLF value prop) in a broader and more impactful way to the external marketplace through the planned customer platforms.\u003c/li\u003e
\u003cli\u003eThis role has ownership of a Customer Marketing fixed marketing budget, allocated in accordance with the annual plan and ROI expectation from customer activation and/or customer contractual commitments\u003c/li\u003e
\u003cli\u003eThis role is responsible for collaborating with Sales team(s) to compile the robust annual calendar which includes all possible activation vehicles available to HLF; present that plan to gain alignment with FSLT before devising and communicating quarterly, bi-annual and annual execution plans with Sales \u0026amp; Customers.\u003c/li\u003e
\u003cli\u003eWhere necessary and is seen as valuable by the partner, this role may liaise directly with external customers \u0026ndash; Distributor (Marketing department) and Non-Commercial (Marketing department) \u0026ndash; in order to execute successful annual activation plans\u003c/li\u003e
\u003cli\u003eThis role is responsible for compiling Operator segment \u0026amp; reach information customer by customer, tracking each activation and summarizing the value to HLF; in collaboration with Digital Team (and FS Marketing Managers), this role will enable Operator acquisition (engagement) to the HLF Operator Database through CTA loop back to HLF properties\u003c/li\u003e
\u003cli\u003eThis role will support targeted (and somewhat limited) National Account Sales in building target custom customer presentations and sell stories (in collaboration with Data/Insights \u0026amp; Marketing Managers) by leveraging operator, market, and category insights.\u003c/li\u003e
\u003cli\u003eThis role provides guidance \u0026amp; collaboration to ensure a high performing team.\u003c/li\u003e
\u003cli\u003eThis role will establish, build, and maintain key internal and external relationships, including cross functional teams (Digital, GDSN, Sales Planning, Sales, Marketing).\u003c/li\u003e
\u003cli\u003eThis role will keep up to date on trends and dynamics driving the seafood and foodservice industry. Incorporate learnings into recommended strategies and plans, in collaboration with FS Marketing Managers.\u0026nbsp;\u003c/li\u003e
\u003cli\u003eBachelor\u0026rsquo;s degree in business, marketing, advertising, communications, or a related field (MBA is a plus).\u003c/li\u003e
\u003cli\u003e3-5 years direct Foodservice experience \u0026ndash; familiarity with distribution, national accounts, and associated marketing responsibilities.\u003c/li\u003e
\u003cli\u003ePrevious experience in marketing, advertising, or a related field.\u003c/li\u003e
\u003cli\u003eComprehensive understanding of the marketing and product planning process.\u003c/li\u003e
\u003cli\u003eStrong cross-functional management skills with demonstrated ability to effectively utilize internal resources to meet project deadlines and objectives\u003c/li\u003e
\u003cli\u003eHighly effective project management, prioritization, multi-tasking, and time management skills to meet deadlines\u003c/li\u003e
\u003cli\u003eExcellent written and verbal communication skills\u003c/li\u003e
\u003cli\u003eAbility to manage and coordinate the end-to-end development process while meeting deadlines and budget requirements\u003c/li\u003e
\u003cli\u003eA well-defined sense of diplomacy, including solid negotiation, conflict resolution, and people management skills\u003c/li\u003e
\u003cli\u003eHigh attention to detail and quality standards\u003c/li\u003e
\u003cli\u003eComfortable presenting data and strategies and leading discussions with internal and external customers\u003c/li\u003e
\u003cli\u003eUp to 20% Travel to High Liner Foods North American locations and other travel as needed\u003c/li\u003e
\u003cp\u003e\u0026nbsp;\u003c/p\u003e,EqualOpportunityEmployerDescription:Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities,PayTransparencyPolicyStatement:The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c),MatchScore:1.0,HasApplied:false,ApplicationJobBoardName:null,ApplicationJobBoardId:null,DateApplied:null,Salaried:true,CompensationAmount:null,PublishingStatus:1,Links:[],BehaviorCriteria:[],MotivationCriteria:[],EducationCriteria:[],LicenseAndCertificationCriteria:[],SkillCriteria:[],WorkExperienceCriteria:[],JobBoardMemberships:[{JobBoardId:1759e4e9-be78-e7e5-a0d6-292be61bb45e,PublishedInternal:false,PublishedExternal:true,ExternalPostedDate:2021-04-26T17:54:06.093Z,InternalPostedDate:null},{JobBoardId:11b04c31-970e-eadd-a85e-a1b5a1c4b5fc,PublishedInternal:true,PublishedExternal:false,ExternalPostedDate:null,InternalPostedDate:2021-04-26T17:54:06.093Z}],AssessmentUri:null,AssessmentStatus:null,OpportunityIsClosed:false,TravelRequired:null,TravelDescription:null,SupervisorName:null,Assessments:[],ApplicationId:null,CompensationAnnualMinimum:null,CompensationAnnualMaximum:null,CompensationHourlyMinimum:null,CompensationHourlyMaximum:null,CompensationCurrency:null});

Company info

High Lineer Foods Inc.
Website :

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