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Job Details

2408 Marketing Program Specialist

Company name
CCSI

Location
Lawrenceville, GA

Date Last Verified
Feb 12,2018

Posted on
Dec 30,2014

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Id : 56411

Date Created : 12/30/2014 6:29:22 AM

Location/City : GA - Lawrenceville

Area Code : 678

Job Type : Contract

Recruiter Name : Eric Schreiber

Recruiter Email : eric.schreiber@zolontech.com

2408 Marketing Program Specialist

Location: Lawrenceville, GA

Length: 2 Months

If interested, please send resumes to eric@ccsiinc.com

Description:

Under limited supervision, provides support and assistance in several of the following marketing areas: market research (identification and interpretation of key business trends and findings unique to the industry), development and design of company and business unit marketing literature (brochures, advertisements, annual reports, etc.), review and update of the marketing infrastructure which may include a database system, intranet, and external website. May coordinate graphics production of proposals, projects and marketing literature. Typically requires 2-5 years of related experience.

The primary focus is executing lead generation, and lead nurturing marketing activities to grow the Direct Channel (NPS and Web). Collaborates with Online Marketing Manager to set marketing strategy and segmentation for email, & nurture campaigns to support marketing programs, initiatives and revenue goals. Help develop the strategy, manage implementation, track results and present overviews to senior management on marketing campaigns and programs for designated product line(s).

Responsibilities:

The Marketing Program Specialist will be responsible for working with the Online Marketing Manager to design and execute nurturing campaigns within Eloqua.

The candidate must be able to collaborate with internal teams to understand business requirements and align them with integrated campaigns to achieve business goals.

Will be responsible in advising on and designing of campaign workflows

Working with marketing automation managers to build and execute marketing campaigns via Eloqua to include set up and tactical tasks associated with email, landing page, form creation, scoring, etc.

To update and refine campaign workflows

Monitoring and analysis of campaign performance using Eloqua and Fusion

Contributing to processes improvement projects to maximize efficiency and ROI

Assist with implementation of online marketing initiatives

Qualifications:

Bachelors degree or higher in marketing, communications or business admin or equivalent.

At least 5 years marketing experience, with preferably 3 years working in marketing automation.

Strong written and verbal communication skills; including ability to present ideas effectively in a group environment.

Strong presentation skills.

Excellent time management and organization skills.

Ability to use general mathematical principles in everyday situations. Ability to interpret market research data.

Strong analytical skills.

Experience using a marketing automation system preferably Eloqua.

Proficient in Microsoft Word, Excel, and PowerPoint.

Education Level Requirement: College Degree

Work Experience: 1-3 years

GA - Lawrenceville

Contract

eric.schreiber@zolontech.com

Eric Schreiber

12/30/2014 6:29:22 AM

678

56411

http://www.bosmaxhire.net/cp/?E8546C361D43515B7D501B207751186E052F3348

Tue, 30 Dec 2014 06:29:22 GMT

http://www.bosmaxhire.net/cp/?E8546C361D43515B7D501B207751186E052F3348

Company Profile

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