Id : 56411
Date Created : 12/30/2014 6:29:22 AM
Location/City : GA - Lawrenceville
Area Code : 678
Job Type : Contract
Recruiter Name : Eric Schreiber
Recruiter Email : firstname.lastname@example.org
2408 Marketing Program Specialist
Location: Lawrenceville, GA
Length: 2 Months
If interested, please send resumes to email@example.com
Under limited supervision, provides support and assistance in several of the following marketing areas: market research (identification and interpretation of key business trends and findings unique to the industry), development and design of company and business unit marketing literature (brochures, advertisements, annual reports, etc.), review and update of the marketing infrastructure which may include a database system, intranet, and external website. May coordinate graphics production of proposals, projects and marketing literature. Typically requires 2-5 years of related experience.
The primary focus is executing lead generation, and lead nurturing marketing activities to grow the Direct Channel (NPS and Web). Collaborates with Online Marketing Manager to set marketing strategy and segmentation for email, & nurture campaigns to support marketing programs, initiatives and revenue goals. Help develop the strategy, manage implementation, track results and present overviews to senior management on marketing campaigns and programs for designated product line(s).
The Marketing Program Specialist will be responsible for working with the Online Marketing Manager to design and execute nurturing campaigns within Eloqua.
The candidate must be able to collaborate with internal teams to understand business requirements and align them with integrated campaigns to achieve business goals.
Will be responsible in advising on and designing of campaign workflows
Working with marketing automation managers to build and execute marketing campaigns via Eloqua to include set up and tactical tasks associated with email, landing page, form creation, scoring, etc.
To update and refine campaign workflows
Monitoring and analysis of campaign performance using Eloqua and Fusion
Contributing to processes improvement projects to maximize efficiency and ROI
Assist with implementation of online marketing initiatives
Bachelors degree or higher in marketing, communications or business admin or equivalent.
At least 5 years marketing experience, with preferably 3 years working in marketing automation.
Strong written and verbal communication skills; including ability to present ideas effectively in a group environment.
Strong presentation skills.
Excellent time management and organization skills.
Ability to use general mathematical principles in everyday situations. Ability to interpret market research data.
Strong analytical skills.
Experience using a marketing automation system preferably Eloqua.
Proficient in Microsoft Word, Excel, and PowerPoint.
Education Level Requirement: College Degree
Work Experience: 1-3 years
GA - Lawrenceville
12/30/2014 6:29:22 AM
Tue, 30 Dec 2014 06:29:22 GMT