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Job Details

Content Marketing Manager

Company name
Digital Current

Location
Mesa, AZ

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Profile

The core function of the Content Marketing Manager is to lead tactical content strategy execution, content production and marketing for Digital Current clients; based on a strategic content marketing plan that considers business goals, customer needs, and SEO requirements. A Content Marketing Manager must be well-versed in various content production, publishing, and amplification methodologies. He or she must understand the user-centered content experience along with SEO to drive tactical content strategy development and measure content performance. This role requires a process-driven and analytical mindset to execute various content marketing tactics while leading, managing and sourcing for most relevant internal or external resources. This position also requires design sensibility to envision how content will be presented or distributed in formats other than text-based articles.

Responsibilities:



  • Manages internal content resources, sources for external vendors, and partners with target influencers and publishers to drive content strategy execution from ideation to completion and measurement


  • Manages the execution of high-quality content including: blogs, infographics, explainer videos, case studies, research studies, webinars, and more


  • Develops tactical execution plans for content creation and promotion derived from a high-level content strategy


  • Performs competitive site reviews and audits that benchmark content breadth, organization and presentation


  • Owns quality of deliverables and provides great client facing insights to the digital strategy team


  • Aligns content with client goals to create tactical content plans and editorial calendars


  • Develops and refines content dept. process and workflows to improve efficiency and quality


  • Uses creative story-telling and ideation to develop strategic content that guides prospects across each stage of the conversion funnel


  • Manages the promotion of content through Social Media and other content promotion avenues


  • Provides editorial content and strategic recommendations for projects and functions as an avid editor of all content


  • Analyzes content campaign performance and reports on relevant KPIs that tell a story about a client’s campaign


  • Works closely with Digital Strategy, SEO, Account Management and Project Management teams to execute ongoing content campaigns


  • Trains and mentors content contributors, collaborators and stakeholders on an ongoing basis


  • Participates in R&D of new services offerings, client deliverables, and content marketing tactics




Requirements:



  • Minimum 5 years content strategy design, execution and marketing in a professional, in-house or contract setting


  • BA/BS degree required (English, Marketing, Communications, or PR)


  • Self-Starter


  • Working Knowledge of analytical platforms such Google Analytics


  • 3 Years Experience managing onsite and offsite resources/vendors


  • Must be performance driven with a quantitative and analytical mindset


  • Excellent oral and written communication skills


  • Creative thinking, problem solving and standout idea generating


  • Intermediate knowledge of SEO, link building and keyword optimization


  • Ability to flourish in a dynamic, fast-paced environment and work with a diverse group of professional marketers


  • HTML and wireframing experience a plus but not required


  • Document and marketing collateral design experience a plus


Company info

Digital Current

Company Profile

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