The core function of the Content Marketing Manager is to lead tactical content strategy execution, content production and marketing for Digital Current clients; based on a strategic content marketing plan that considers business goals, customer needs, and SEO requirements. A Content Marketing Manager must be well-versed in various content production, publishing, and amplification methodologies. He or she must understand the user-centered content experience along with SEO to drive tactical content strategy development and measure content performance. This role requires a process-driven and analytical mindset to execute various content marketing tactics while leading, managing and sourcing for most relevant internal or external resources. This position also requires design sensibility to envision how content will be presented or distributed in formats other than text-based articles.