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Job Details

Vice President of Marketing Communications

Company name
The Creative Group

Minneapolis, MN

Apply for this job

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Job Description

The Vice President of Marketing Communications will be a integral member of the senior leadership team and responsible for leading the development of the corporate brand and the development and implementation of corporate marketing, public relations, digital and communication strategies. Individual must have strong leadership, technical and business skills.


Brand Development and Management

o Assist in developing vision, mission, goals and strategies to align with brand position.

o Build and differentiate the brand through on-going brand development, management and advocacy

o Provide strategic and operational leadership of the brand to ensure sales growth and profits

Marketing Strategy Development

o Lead the process with the individual corporate leadership and marketing teams in developing and implementing a cohesive strategic marketing plan to support corporate goals and objectives

o Monitor all corporate marketing strategies, drive implementation and execution by providing feedback and coaching to leadership and marketing teams

o Assist teams in prioritizing marketing projects and allocation of resources

o Evaluate effectiveness of strategies and adjust as needed to maximize results

Marketing Plan and Implementation

o Manage all corporate communications including print, marketing collateral, digital including web and social

o Assist the teams in developing and actively managing 12-month promotional marketing plan/calendar to stimulate growth year-round

o Lead the development of corporate marketing budgets that track goals and return on investment

o Build relationships with creative, digital and media agencies

o Assist in developing relationships with media and stakeholders through creative PR strategies

o Assist the companies in developing and implementing web design and content strategies, social media and digital strategic plans

Marketing Performance Feedback

o Prepare regular reports and presentations on marketing metrics for the CEO

o Develop and implement a corporate wide marketing reporting function that can track and analyze strategic performance

Team Personal Development

o Serve as the corporate marketing expert by leading the development and growth of the marketing teams

o Assist in the hiring, recruitment and training of the corporate level marketing teams

o Promote a corporate culture of high performance and continuous improvement that values growth, learning and a strong commitment to quality

Job Requirements

Proven work experience as a VP of Marketing, Marketing Director or other senior marketing role

Demonstrable experience and leadership in developing brands and implementing and managing successful marketing strategies and programs

Strong experience in the development and implementation of Digital / Web strategies and plans

Solid knowledge of digital marketing tactics including SEO, web analytics and PPC.

Innovative, creative thinker with a track record of translating creative ideas into strong strategies and action plans and ROI

Strong leadership skills and experience in building, mentoring and coaching a team of marketing and communications specialists

Superior management skills, ability to influence and engage direct and indirect reports and peers

Energetic, flexible, collaborative and proactive; a team leader who can positively and productively impact both strategic and tactical finance, and administration initiatives

Exceptional written, oral, interpersonal and presentation skill and the ability to effectively interface with senior management leadership teams

Strong analytical and project management skills

BS degree in Marketing, communications or relevant field

To Apply:



Mktg/Comm Manager

Company info

The Creative Group
Website :

Company Profile
The Creative Group, a division of specialized staffing leader Robert Half International Inc., focuses on placing freelance professionals in the creative, advertising, marketing, web and public relations fields. As companies develop short- and long-term strategies for building visibility in an increasingly competitive marketplace, they require immediate access to specialized freelancers. They turn to The Creative Group when supplementing their in-house creative and communications teams with consultants who possess expertise in a range of areas, including Internet design, direct marketing, e-marketing and media relations.

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