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Job Details

Media/Communications Specialist

Company name
City of Eau Claire

Location
Eau Claire, WI

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Media/Communications Specialist

Job Description

The City of Eau Claire is currently accepting applications for a Media/Communications Specialist. This position performs work of considerable difficulty in planning, coordinating, and implementing a comprehensive strategic communications program for the City of Eau Claire. This position serves as the City of Eau Claire's Public Information Officer and is responsible for providing the public information through many different outlets, including press releases, social media platforms, and the City's intranet and website.

Apply if you have social media savvy, excellent writing, proofreading, and communication skills, and are able to exercise good judgement and decision-making. Applicants must have three years of progressively responsible professional work experience in communications, marketing, public relations, media-related activities, or a closely related field, preferably in the public sector. A bachelor's degree in communications, marketing, public relations, journalism, or a closely related field is preferred. All applications must have the ability to participate in Public Information Officer (PIO) and National Incident Management System (NIMS) training.

JOB DESCRIPTION

GENERAL FUNCTION

Under general supervision, the incumbent performs work of considerable difficulty in planning, coordinating, and implementing a comprehensive strategic communications program for the City of Eau Claire.  This position plays an important role in increasing the quality and consistency of communication across a wide spectrum of media sources and audiences.  This individual will serve as the City of Eau Claire's Public Information Officer and is responsible for providing public information through many different outlets, including press releases, social media platforms, and the City's intranet and website.  The duties and responsibilities of this position require an overall knowledge of the City organization, a thorough knowledge of the Council-Manager form of government, and a genuine desire to serve the citizens and the community.

POSITION SCOPE

Work includes the performance of duties that requires excellent writing skills, social media savvy, and the exercise of good judgment and decision-making skills based on knowledge of policies and procedures, sensitivity to issues, and state and local laws.

ESSENTIAL FUNCTIONS

Serve as the Public Information Officer (PIO) for the City of Eau Claire.  This includes drafting, editing, and disseminating press releases; responding to media inquiries, and appearing on camera as the City's representative in critical and non-critical events.

Identify opportunities to use new media tools and social media platforms to develop, design, and produce concepts to enhance and deliver compelling communications, both written and visual, for intended audiences.  Assist content providers with review of the intent, approach, and delivery of key communications to ensure quality and message branding are consistent across all City departments.

Develop and periodically update a comprehensive communications and brand messaging strategy that supports the City of Eau Claire's strategic plan and utilizes various forms of media, including social media platforms.

Coordinate the gathering and analysis of demographic, market, and other information necessary for formulating and evaluating the effectiveness of the City's overall communications strategy.

Train and work with City departments to ensure a strategically aligned and consistent message that promotes the City and enhances its' reputation by following established policies, protocols, and communication guidelines.

Establishes and maintains effective and working relationships with City staff, elected officials, other units of government, community organizations, the media, and the general public.

Responsible for the oversight and maintenance of the City's intranet and website content, including updating news items, calendar, and department specific pages.

Serves as the City's primary/lead social media administrator, includes overseeing all City Facebook pages while managing the City's Facebook and Twitter pages, and providing training to City employees regarding Social Media and updates to the City's website.

Writes, produces and distributes internal and external electronic newsletters, notices and updates.

Composes, manages, disseminates and electronically stores public notices and news releases for various public meetings and assures adherence to the open meetings law.

Drafts letters, resolutions, proclamations, handbooks and other correspondence for the City Manager and City Council members.

Interprets City policies to the public, as well as City employees.

Provides secretarial support and receptionist duties for City Manager, City Attorney, and City Clerk.

Serves as Recording Secretary for the Joint Commission on Shared Services Initiatives, includes drafting agendas, recording minutes, posting materials on the City's website, and corresponding and conferring with Commission members.

Drafts Major Projects Report for the Administrative Services Department, and compiles information from all departments to prepare and finalize the entire report for distribution to Council Members and City staff.

Possesses knowledge of the financial system to generate requests for purchases and invoice payments.

Serves as City Manager's Office representative on various City Committees.

Assists with elections, including serving as an Election Inspector, answering questions pertaining to voting sites, and registering voters.

In the Executive Assistant's absence, attends City Council meetings, distributes council items, and records minutes for various meetings.

In the City Clerk's absence, assists with preparation of City Council agenda and packet items; serves as Acting City Clerk when both City Clerk and Deputy Clerk are absent.

In the Legal Assistant's absence, assists with administrative functions in the City Attorney's Office.

NON-ESSENTIAL FUNCTIONS

Performs related duties as required.

EDUCATION/EXPERIENCE/CERTIFICATIONS

Bachelor's degree in communications, marketing, public relations, journalism, or a closely related field preferred.

Three years of progressively responsible professional work experience in communications, marketing, public relations, media-related activities, or a closely related field, preferably in the public sector.

Excellent writing, proofreading, communication, and social media skills required.

Ability to participate in Public Information Officer (PIO) and National Incident Management System (NIMS) training.

SUPERVISION/DIRECTION RECEIVED

City Manager

SUPERVISION /DIRECTION EXERCISED

None

WORK ENVIRONMENT

Work is mostly sedentary (sitting) with occasional walking, standing and lifting less than 20 lbs. in a general office setting with a minimal presence of hazards.

Company info

City of Eau Claire

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