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Produc PR Specialist

Company name
Mercedes-Benz USA

Shreveport, LA

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Tasks About Us Mercedes-Benz is USA is responsible for the sales, marketing and service of all Mercedes-Benz and Maybach products in the United States. In our people, you will find tremendous commitment to our corporate values: 'PRIDE = Passion, Respect, Integrity, Discipline, and Execution'. Our products and employees reflect this dedication. We are looking for diverse top-notch individuals to join the Mercedes-Benz Team and uphold these hallmarks. Job Overview Main communications expertise and focus areas are AMG, Motorsports and Vans. Also implement and oversee creation of media materials together with second PR specialist on the team with full collaboration, and also supervise the contractor press fleet manager, who is charged with vehicle ordering and management of national press fleet and overall inventory management from ordering to disposal. Assist and support press activities and events that are essential for the national and regional promotion of Mercedes-Benz, Mercedes-AMG, Mercedes-Maybach, smart, and Mercedes\/Freightliner Vans. Responsibilities 1. Develop and oversee creation of Mercedes-Benz and all product media materials, including press releases (US-based and Daimler adaptions), specifications, photography, and overall content management of MB Media website ( Liaise with Daimler press colleagues daily\/weekly to ensure all media materials and all other projects are current and up-to-date. 2. Assist in the proactive and reactive promotion of Mercedes-Benz product and technical information to the media, with emphasis on specialized subjects AMG, Motorsports, and Vans subjects. Field inquiries on product and technical questions, provide on-site support at press introductions. Day to day support of other departmental specialist, press fleet contractor, and department manager as required. Develop and cultivate strong relationships with national media contacts focused on product and industry-related issues. 3. Oversee the contractor fleet manager for ordering all models and overall inventory management until disposal for national press fleet, including rotations to cities based on media priorities and weather patterns. Manage all budget and press fleet capacity planning around the country together with budget coordinator and press fleet contractor. Regarding press fleet orders\/configurations, also obtaining department manager and general manager approvals and liaising with product management and distribution on all fleet topics together with the contractor press fleet manager. 4. Serve as primary media relations contact regarding AMG, Motorsports, and Vans but also as backup for Mercedes-Benz cars\/SUV and smart whenever needed. Work with events agency and any departmental events to strategically develop messaging that also leads toward developing media events and pitches integral to promoting primary communications areas of AMG, Motorsports, and Vans. Qualifications Education 1. Bachelor\u2019s degree (accredited school) or equivalent work experience with emphasis in some of the following: \u00b7 Business Administration \u00b7 Communications \u00b7 Engineering \u00b7 Marketing \u00b7 Journalism \u00b7 Public Relations 2. Written\/spoken German language skills are a plus but not a requirement Must have 5 -7 years (total) of experience in the following: 1. Public Relations experience: Knowledge of principles of effective and authentic. communications, mass media, social media, publicity, advertising, community relations 2. Event Planning: Knowledge of planning and developing events from inception to implementation, including budget preparations. 3. Vendor management: knowledge of agency\/vendor management and budget management; taking full responsibility for the performance of an agency and regular touch points to make sure they are aware of company strategies and directions as needed to perform effectively. 4. Administration: knowledge of administrative procedures, process\/project development, and system procedures. 5. Business \u2013 General: knowledge of fundamental business practices and concepts that impact the success and profitability of the organization Job Competencies 1. Adaptability 2. Analysis and Problem solving\/assessment 3. Innovation\/open-mindedness 4. Patience and diplomacy for more difficult media requests and interactions 5. Planning and organizing within a team structure (regardless of hierarchy) Skills, Abilities & MBUSA Knowledge 1. Analytical skills: ability to collect data and establish facts and identify trends and variances. Ability to integrate information from a variety of sources with varied levels of complexity. 2. Project management skills: ability to develop plans\/projects from conceptualization to implementation. Ability to organize workflow and direct tasks at all levels of hierarch in a diplomatic manner, as well as document milestones and ROI\u2019s, as well as solving any problems that arise along the way. Ability to organize and manage established or special teams, and (in full coordination with purchasing or any other needed stakeholders) negotiate contract terms without any commitments before aligning with the hierarchy as is compliant. 3. The fully trained individual must develop and maintain a comprehensive knowledge of a. Company policies and procedures b. Company mission, goals, and vision c. Departmental practices\/procedures and how they apply to customers d. Interdepartmental relationships and their effect on the company, departmental and individual goals e. Software that is applicable to the job Additional Information 1. Must be able to work flexible hours\/work schedule 2. Requires a valid driver\u2019s license 3. Travel domestically and internationally 4. Work holidays and weekends when required EEO Statement Mercedes-Benz USA is committed to fostering an inclusive environment that appreciates and leverages the diversity of our team. We provide equal employment opportunity (EEO) to all qualified applicants and employees without regard to race, color, ethnicity, gender, age, national origin, religion, marital status, veteran status, physical or other disability, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local law.

Company info

Mercedes-Benz USA
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Company Profile
Part of Daimler AG, Mercedes-Benz USA (MBUSA) is responsible for the distribution and marketing of Mercedes-Benz, Maybach, smart, and Sprinter products in the United States. In 2012, the company sold 305,072 passenger vehicles in the US, representing 15.4% year-over-year growth, in addition to 20,929 Sprinters.

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