Wayne State University
JOB PURPOSE Assist the University with meeting its recruitment, enrollment, retention and graduation goals by functioning as a resource for students across the entire Enrollment Management division for the students lifecycle, from application through graduation. Create new markets by identifying targeted populations for outreach and advising for the purpose of planning, developing and implementing tailored special or major activities, programs, projects and communications in conjunction with the various Enrollment Services units.ESSENTIAL FUNCTIONSServe as a point of contact for defined market segments by providing excellent customer service through clear written and verbal communications. Will assist students, parents, and others in the community by providing instructions and information, clarifying outstanding requirements, and assisting students with building relationships with other campus personnel. Develop and maintain a thorough understanding of university resources as well as effective working relationships with staff in the Enrollment Management units. Model best practices in recruiting, yielding, enrolling and retaining students. Enter and manage data using various technical resources including the university's customer relationship management (CRM) software. Create reports and databases to document performance and provide statistical analysis of outcomes in comparison to divisional goals for increasing enrollment and retention as well as monitoring cost benefits and effectiveness of activities performed. Develop and monitor reports to: identify trends and behavioral drivers, develop growth strategies, forecast performance goals, and analyze results to inform outreach activities. Provide updates and report analysis to senior managers in the various Enrollment Services units. Collaborate with other Enrollment Management units to coordinate the implementation and evaluation of communications, outreach, registration, and graduation activities. Adapt work to model best practices in recruiting, yielding, enrolling, and analyzing effectiveness and outcomes in assigned market segments. Assist with the coordination and participate in outreach events including calling campaigns, mailings, and on-campus programs including Open House, Preview Day, Admitted Student Days, Financial Aid Workshops, and Orientation.Coordinate outgoing calling campaigns with other enrollment management units.Positon requires incumbent to work independently, without supervision, on nights and weekends. Perform related duties as assigned.
EDUCATIONBachelor's degree in communications, business administration, technology, social sciences, or related field.EXPERIENCEMinimum 3-5 years' experience in higher education in relevant areas: student affairs, enrollment services,academic advising, or similar experience; or similar experience in customer relationship development and management.KNOWLEDGE, SKILLS AND ABILITIESCOMMUNICATION SKILLS: Clear verbal and written abilities, with effective interpersonal and customer service skills. Comfortable in communicating with prospective students, parents, school administrators, and counselors in person and by telephone and email. Effective public speaker with informative and persuasive speaking skills. Excel in formulating clear and concise email messages. Demonstrated ability to create outreach messages that help achieve yield goals.ANALYTICAL SKILLS: Ability to compare, contrast and quality check work with a keen attention to detail. Strong analytical skills including: critical thinking and problem solving skills. Proficient with standard office tools (word processing, spreadsheets, presentation creation), research abilities to find relevant materials using online search tools, and database management systems. ORGANIZATIONAL SKILLS: Able to effectively manage multiple priorities to accomplish required productivity goals. Capable of using CRM to maintain documentation of outreach activities and results.TEAMBUILDING: Capable of identifying and collaborating with key university stakeholders, providing initial communication of relevant issues to team, then monitoring progress of further development. Demonstrated capability of working as an integral member of a goal-oriented, data-driven enrollment management team.RESULTS FOCUS: Emphasize activities that lead to effective results focused on established goals in market segments to meet University enrollment and retention goals. Use data-driven decision making model to assess effectiveness, analyze results, and shape future projects. Seek out additional opportunities for the outreach program and its partners that may deliver further results. TECHNOLOGY: Proficient in using technology to develop, implement, track and analyze programs designed to maximize outreach efforts using student information systems (Banner, Datatel, or PeopleSoft), CRM functionality and other tools as necessary. Demonstrated ability to aggregate and analyze data to evaluate outcomes towards set performance goals. Experience with database query and table design. BUSINESS KNOWLEDGE: Extensive working knowledge of up-to-date Admissions, Financial Aid, Student Accounts, and Records and Registration processes.
Wayne State University
Website : http://www.wayne.edu
Founded in 1868, Wayne State University is a nationally recognized metropolitan research institution offering more than 380 academic programs through 13 schools and colleges to more than 27,000 students. Wayne State’s main campus in Midtown Detroit comprises 100 buildings over 200 acres; its five satellite campuses offer higher education to students throughout Southeast Michigan. Wayne State is dedicated to preparing students to excel by combining the academic excellence of a major research university with the practical experience of an institution that by its history, location and diversity represents a microcosm of the world we live in.Wayne State’s mission is to create and advance knowledge, prepare a diverse student body to thrive, and positively impact local and global communities.Wayne State will be a pre-eminent, public, urban research university known for academic and research excellence, success across a diverse student body, and meaningful engagement in its urban community. While our vision and mission show where we want to go, our values guide us on the way. They cut across organizational boundaries, bind us culturally, and permeate our strategic and tactical initiatives. They are the defining traits of the Wayne State community. Collaboration: When we work together, drawing upon various talents and perspectives, we achieve better results. Integrity: We keep our word, live up to our commitments and are accountable to ourselves and each other. Innovation: We are unafraid to try new things and learn by both failure and success. Excellence: We strive for the highest quality outcomes in everything we do. Diversity and Inclusion: We value all people and understand that their unique experiences, talents and perspectives make us a stronger organization and better people.