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Job Details

Marketing amp Communications Manager

Company name
The Ritz-Carlton

Location
Naples, FL

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Profile

Posting Date

Jan 9, 2018

Job Number

180000T6

Job Category

Public Relations & Communications

Brand

The Ritz-Carlton

Schedule

Full-time

Relocation?

Yes

Position Type

Management

Start Your Journey With Us

At more than 80 award-winning properties worldwide, The Ritz-Carlton Ladies and Gentlemen create experiences so exceptional that long after a guest stays with us, the experience stays with them. As the premier worldwide provider of luxury experiences, we set the standard for rare and special luxury service the world over. We invite you to explore The Ritz-Carlton.

JOB SUMMARY

Responsible for developing communications content and input from various channels, to include by not-limited to: website, email marketing, social channels, and advertising. Develops on-property brochures, mobile app specific content, push messages to guests, on-property offers and other hotel/destination content featured in the mobile applications. Hosts, coordinates, and supports on-site media visits, and on-site photo shoots. Creates and executes innovative publicity programs that will increase revenue and awareness, creating a positive perception of the hotel, its restaurants, Spa, and services.

CANDIDATE PROFILE

Education and Experience

• High school diploma or GED; 4 years experience in the communications, ecommerce, sales and marketing or related professional area.

OR

• 2-year degree from an accredited university in Business Administration, Marketing, Communications, or related major; 2 years experience in the communications, ecommerce, sales and marketing or professional area.

CORE WORK ACTIVITIES

Achieving Communications Goals

• Develops annual Communications plan in tandem with Director, Sales & Marketing which is to serve as an integral part of the hotels marketing plan.

• Acts as a local area knowledge expert for the hotel and the destination.

• Provides on-property support to Field Marketing, Field Ecommerce and Market Director of Public Relations in coordination with Director of Sales and Marketing (DOSM), and other management staff.

• Creates and executes innovative publicity programs that will increase revenue and awareness, creating a positive perception of the hotel, its restaurants, Spa, services. Programs should address specific needs as outlined in the marketing plan and capitalize on unexpected opportunities as they arise.

• Reviews content to ensure that all hotel promotions are in keeping with the brand image and reflect the highest level of professionalism in content and presentation.

• Responds to daily newsroom enquiries, and daily local media enquiries.

Leading Communications Teams

• Makes decisions, including employees/team and commits to a course of action with available information.

• Addresses conflict in a timely manner.

• Directs and assists the General Manager with all Crisis Communications as it pertains to the media and external/internal guests during any hotel emergency or safety situation.

• Acts as an advisory to management by tracking public attitudes and making General Manager aware of the possible consequences of prospective decisions.

Building Successful Relationships

• Balances the interest of ones own group with the interests of the organization.

• Uses team member diversity to its fullest extent to achieve business success.

• Encourages others to share their points of view even if different from his/her own.

• Shares relevant information to help others understand and support business objectives.

• Uses technology effectively to communicate and influence throughout the organization.

• Demonstrates business ethics and personal integrity, i.e., is widely trusted; is seen as a direct, truthful individual.

• Communicates with Corporate Team and Field/Marketing leaders in the region on a regular basis, keep them abreast of news and mutually-beneficial opportunities.

• Maintains professional relationships with local media and gains cooperation and respect to earn a reputation as a source of reliable, newsworthy information.

Conducting Communication Activities that Achieve Department Goals

• Analyzes monthly reports and data pertaining to hotels digital performance.

• Develops communication content and input for various channels to include, but not limited to: website, email marketing, social channels, advertising.

• Manages property website content and quality.

• Coordinates with Field eCommerce manager and guide on the hotels priorities for paid search and Search Engine Optimization (SEO).

• Develops on-property brochures, mobile app specific content, push messages to guests, on-property offers and other hotel/destination content featured in the mobile applications.

• Hosts, coordinates, and supports on-site media visits, and on-site photo shoots.

• Seeks out others for information, support, guidance and assistance.

• Establishes and builds agreement among team/department members for resource requirements, timeliness and measures of success.

• Develops and uses systems to organize and keep track of target media list, quarterly focus goals and clip successes.

• Controls property website content and quality.

• Maximizes opportunities for publicity in local media through careful research of media requirements.

• Guides departments on proper use of corporate identity on printed, promotional and display materials.

• Maintains contact with the regional office; files monthly reports.

• Informs team of planned events and developments that could be of Communications value.

• Produces and distributes a minimum of one local media release per month.

• Reviews content to ensure that media kits and other Public Relations related material originating from hotel is appropriate, error-free and complements the brand, thereby enhancing Mystique.

• Manages an effective traditional and social local media data base.

• Seeks approval for, and upload image files onto Digital Assets (for e.g., photos, slides, and digital) of the hotel and personnel.

Conducting Human Resources Activities

• Seeks approval for, and upload image files onto Digital Assets (for e.g., photos, slides, and digital) of the hotel and personnel.

• Supports interviewing tools to ensure hiring decisions are based on the candidates job-related talent, skills and competencies.

• Hires the best people available from inside and outside the brand.

• Hires for talent, diversity and balance of skills.

• Gives timely and specific performance feedback to employees; holds bi-annual reviews.

• Discusses problems immediately with others before they are forgotten or get out of control.

Additional Responsibilities

• Discusses problems immediately with others before they are forgotten or get out of control.

• Acts independently to improve and increase skills and knowledge.

• Supports the hotels business objectives by designing and executing relevant press trips and individual visits.

• Evaluates the success of communications efforts on a regular basis using the guidelines that were agreed-upon from the start.

• Demonstrates an awareness of personal strengths and areas for professional improvement.

• Shares learnings, innovations, and best practices with others.

• Demonstrates a willingness to learn from others.

• Uses current best methodologies to manage smaller scale projects.

The Ritz-Carlton is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. The Ritz-Carlton does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.

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Company info

The Ritz-Carlton

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