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Public Relations Director North America

Company name
Avg Technologies

Redwood City, CA

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Job Description: About the Role We\u2019re looking for a highly savvy Public Relations Director, North\u00a0America responsible for the quality and effectiveness of PR plans, press releases, and pitches in North America. The right candidate will develop strong business positioning for Avast with key influential media and create a brand in the US for the CEO through speaking opportunities and participation in thought leadership events. The role is responsible for managing the regional annual budget and ensuring the effective management and measurement of the PR programs with a resulting increase in engagement and exposure to our content and stories. Reporting to the VP of PR, this role will also manage all North America PR staff and PR vendors. Responsibilities Develop a strong company position in the press and significantly raise visibility in the US Develop the brand and create visibility by driving a strong reputation that will influence our top-tier media to include news coverage Develop PR plans with product and marketing teams for major industry events and trades shows including messaging and positioning statements as part of an integrated marketing strategy Give guidance to all strategic and tactical efforts of public relations firms as the primary company interface. Act as one of the company\u2019s primary interfaces to the media in the US and Canada Leverage experience with all media: print, broadcast, online to build and position the Avast brand Develop best practices for rapid response to threat news to ensure Avast is in the news cycle Requirements BA or BS in Public Relations\/Communications or Equivalent area of study Minimum of 8 years\u2019 experience in progressively senior management of communications, public relations, and a strong understanding of the business needs and competitive challenges Significant experience developing and executing a consistent approach and framework across global external communications efforts and channels with measurable results Articulate, strategic, and pragmatic problem-solver with ability to excel in a fast-paced, team-oriented environment Highly experienced in effectively communicating and building partnerships with internal and external stakeholders at all levels Deep connections and media relations strength with US press and influencers Highly competitive compensation and annual bonus 401K Match Relocation allowance offered

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Avg Technologies
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