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Recreation Marketing Public Relations Coordinator

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Mount Pleasant, SC

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JOB SUMMARY The Recreation Marketing Coordinator establishes, coordinates and directs all marketing and public relations initiatives within and for the Recreation Department.\u00a0 ESSENTIAL JOB FUNCTIONS: Plans, develops, coordinates and implements a proactive marketing and public relations strategy for the Mount Pleasant Recreation Department. Develops and coordinates the production of all marketing materials, including, but not limited to the 3 Department magazines, 4 Senior Center program brochures, flyers, handouts, and information sheets produced by the Department. Create and implement a content and growth strategy across all social media outlets, including: Facebook, Twitter, Instagram, YouTube, and others. Assist Recreation Staff in the daily updating of information on the department\u2019s websites (, and\/register). Communicate and collaborate with the Town\u2019s Communication Office, Cultural Affairs & Tourism Office, and Business Development Office, to promote Recreation Department\u2019s programs. Reviews all media related articles to insure that articles are in the appropriate format necessary for publishing. Submits monthly reports of the marketing\/public relations efforts to the Recreation Director. Assists in developing program\/customer service surveys, analyzing feedback and recommending appropriate actions resulting from the feedback received. Assists the Recreation Director\/designee in the CAPRA accreditation process for the Department. Photographs and videotapes department events and maintains archives of photos, videos, newspapers, and magazine articles. Assists with special events as needed. Prepares and submits award packages for department to various governing organizations. Performs other related assigned duties. KNOWLEDGE, SKILLS AND ABILITIES: Knowledge of multimedia operations; Knowledge of data processing software including Adobe Photoshop, word processing, spread sheet applications, power point and web design programs; working knowledge of audio visual equipment; Knowledge of website principles; knowledge of marketing principles and techniques so as to effectively promote MPRD facilities, programs and initiatives; Skill in the use of computers; Skill in the use of customer service; Skill in the use of coordinating various programs and projects simultaneously; Skill in the use of PageMaker 7.0, Microsoft word and Excel, PowerPoint, Adobe Creative Suite, Outlook, also basic understanding of HTML; Ability to express oneself clearly and concisely orally and in writing, to include public speaking and group training. Skill in the use of principles of teaching, accounting and budgeting; presenting compelling reasons for businesses to sponsor programs; Ability to develop effective working relationships with department personnel, subordinates and with the public; Skill in the use of oral and written communication; Skill in the use of public speaking; Skill in the use of interpersonal communication and mediation; MINIMUM REQUIREMENTS TO PERFORM WORK: Bachelor\u2019s degree in Communications, Marketing, Graphic Art, Multi-Media or Public Relations with three (3) years of related work experience;

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