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Principal Marketing Comms --- ETF Marketing

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Everett, MA

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We are looking for a Principal, Marketing & Communications to concept and execute marketing programs supporting our ETF segment within Asset Servicing. The ideal candidate will have experience marketing ETF products or targeting ETF managers. They will have strong creativity ability, proven campaign development experience, and an eye for detail. The successful candidate will be required to concept and execute marketing programs to support the ETF segment within our Asset Servicing business line. Preference will be given to candidates with previous experience marketing ETF products or targeting ETF managers. Strong creativity ability, proven campaign development experience, an eye for detail and Responsibilities: Leads the planning and execution for a primary marketing and/or communications function in support of the firms key strategic initiatives and business goals in addition to day-to-day support of brand awareness, client acquisition, and client and employee engagement. Strong writing and communications skills. Establishes collaborative relationships with multiple business stakeholders and external partners to align activities to key strategic objectives. Develops and manages annual planning process and results reporting to primary business stakeholders. Influences necessary resources. Involves others in decision making to secure buy in. Actively seeks input to make timely and well informed decisions. Considers all relevant factors and makes sounds decisions. Subject matter expert. Studies the competition and communicates across business unit and with clients. Ensures standard operating procedures and policies are being adheres. Challenges the status quo to raise standards and common practices. Encourages diverse thinking to promote and nurture innovation. Promotes a sense of urgency and establishes individual accountability supporting functional or business initiatives. Persists in accomplishing objectives despite obstacles. No direct reports, provides guidance to less experienced staff. Leads projects to include assigning work and monitoring quality and completion. Develops, monitors, and negotiates budgets Manages financial resources (e.g., budgets, expenses, etc.)


Minimum Requirements

Bachelors degree or the equivalent

combination of work experience required

Advanced PowerPoint skills required

Preferred Requirements:

Advanced degree and FINRA license 7


15 years of related experience preferred

Experience in the securities or financial

services industry is preferred.

Preference given to candidates with past experience within

Asset Management/ETF industry or creative marketing


Experience with using Marketo and

Salesforce systems

For over 230 years, the people of BNY Mellon have been at the forefront of finance, expanding the financial markets while supporting investors throughout the investment lifecycle. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments & safeguards nearly one-fifth of the worlds financial assets. BNY Mellon remains one of the safest, most trusted and admired companies. Every day our employees make their mark by helping clients better manage and service their financial assets around the world. Whether providing financial services for institutions, corporations or individual investors, clients count on the people of BNY Mellon across time zones and in 35 countries and more than 100 markets. Its the collective ambition, innovative thinking and exceptionally focused client service paired with a commitment to doing what is right that continues to set us apart. Make your mark: **********************

BNY Mellon Investment Services provides a comprehensive range of services that are unrivaled in scale, precision and quality. Our services have the power to enhance transparency, maximize liquidity and mitigate risks.

BNY Mellon is an Equal Employment Opportunity/Affirmative Action Employer.

Minorities/Females/Individuals With Disabilities/Protected Veterans.

Primary Location: United States-Massachusetts-Everett

Internal Jobcode: 09704

Job: Communications/Corp Affairs

Organization: IS Marketing and Communication-HR13084

Requisition Number: *******

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Company Profile
BNY Mellon is a global investments company dedicated to helping its clients manage and service their financial assets throughout the investment lifecycle. Whether providing financial services for institutions, corporations or individual investors, BNY Mellon delivers informed investment management and investment services in 35 countries and more than 100 markets. As of December 31, 2013, BNY Mellon had $27.6 trillion in assets under custody and/or administration, and $1.6 trillion in assets under management. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments. BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation (NYSE: BK). Additional information is available on, or follow us on Twitter @BNYMellon.

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