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Job Details

Senior Director of Copy and Brand Voice

Company name
Equinox Fitness

New York City, NY

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Job Description


Equinox seeks a Senior Director of Copy & Brand Voice with 10-15 years of experience to work on several brands, including: Equinox, Equinox Sports Clubs and Project by Equinox.

This role will report directly into the Executive Creative Director and will work with the marketing team, executive leadership and multiple cross-functional business units to strengthen and drive the brand voice and quality of copy across all brand channels including digital, social media, print and in-club.

The ideal candidate will have proven track record in defining, developing and guiding the brand voice for luxury lifestyle brands that are steeped in creating experiences and are known for their strong communications.


Ownership of consumer-facing brand voice across all communications

Ability to define and drive forward internal brand strategy

Redrafting and implementation of a refreshed brand voice strategy for the Equinox master brand as it applies to all channels

Ownership and definition of distinctive brand voice strategies for each of the Equinox sub-brands across all channels

Ability to distill brand voice into field-appropriate direction and vision

Strong collaboration with the VP of Communications on internal, external and crisis communications

Experience liaising directly executive leaders

Ownership of tone and direction for the new company intranet

Manage and a develop a team of 3 direct reports

Job Requirements:


The ideal candidate should possess:

A highly developed conceptual understanding of copy and how it foundationally drives strategic thinking

Excellent conceptual capabilities

Ability to work closely with Art Director and Designer partners to collaboratively solve challenges.

Ability to execute against marketing briefs, delivering on-point copy that is truly aligned to the spirit of the brand voice.

Be a brand voice advocate and leader, helping edit, guide and inspire others in the business when it comes to the brand voice.

Ability to craft exceptional copy for all channels – particularly digital - with a focus on headlines, short form, call to action, promotions, etc.

Ability to take, absorb and action feedback from multiple partners and leaders across the business.

Proven record of staffing and developing a team of writers

Experience in crisis communication

Four-year college degree in English, Communications, Journalism or a related field

10-15 years professional writing experience in print, TV and/or online

Ability to write exceptionally compelling and persuasive copy; agency experience and/or retail sales writing a plus

Receptive to feedback and able to meet manage requests/objectives while staying true to creative voice and direction

Strong proofreading, editing and fact-checking skills with 100% accuracy and attention to detail

Strong interpersonal and communication skills are a must.

Strong organizational skills and the ability to juggle multiple on-going projects simultaneously at various stages of the creative process

Ability to work within a high-energy, fast-paced, deadline driven environment

Motivated, proactive, self-starter with positive attitude and ability to easily adapt to changing priorities and directions

Strong interpersonal and communication skills with ability to effectively collaborate with all management levels


We offer competitive salary, benefits and industry leading commission opportunities for club employees

Complimentary Club membership

30- 50% discounts on all Equinox products and services including Personal Training, Private Pilates, Spa and Café’ services and Shop items


For more information regarding our company and career opportunities, please visit

Additional Information

All your information will be kept confidential according to EEO guidelines.

Must have a legal right to work in the United States. While we appreciate every applicant’s interest, only those under consideration will be contacted. We regret that phone calls will not be accepted. EOE 

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Company info

Equinox Fitness
Website :

Company Profile
Equinox’s goal is to inspire members to push themselves to their personal best. Sometimes members like Jennifer Goodman Linn and Tim Wayne Medvetz inspire us to join together and reach even higher goals. Philanthropy is woven tightly into the Equinox corporate culture. We donate time, energy and financial resources to a variety of charitable, social and health-related causes on a national and local level.

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