The Director of Communications is responsible for creative, and informed communication strategies and content that drive awareness, business performance, employee engagement, and enhances our culture. This position will be responsible for a broad spectrum of content involving multiple key stakeholders. This position is also responsible for proactively keeping current with emerging technologies and industry trends for internal communication.
Develop communication strategy and plans to support Herschend Enterprises’ CEO with enterprise wide communications across all internal and external communications channels.
Collaborate with Operating Company Presidents and their communications team to ensure seamless and consistent messaging across channels. Supporting Presidents as needed.
Develop and implement communication strategy to effectively communicate organizational strategy, objectives and policies to the appropriate audience.
Actively participate in Herschend Enterprises’ crisis management plan and lead the internal communication response to crisis situations.
Collaborate with other team members to ensure communication strategy and execution are effective and aligned with company’s culture and objectives.
Ensure organization’s key initiatives and projects are successfully communicated to employees and stakeholders. This includes ensuring post mortems are completed, documented, and effectively communicated to key stakeholders.
Provide expertise for the development and delivery of effective communications with key external strategic partners.
Create and design content for presentations for CEO, and other leadership as needed, for speaking engagements. As needed, serve as company spokesperson and deliver presentations at internal events and meetings.
Assist with messaging and communications for senior executives in support of company’s annual leadership conference.
Maintain working knowledge of new tools and channels for effective internal communications.
Measure effectiveness and results of existing communications and propose strategies and tools to enhance future efforts.
Present results of all communication efforts to senior leadership and propose strategic methods to drive future communications content.
Manage Herschend Enterprises website and all digital communication channels related to Herschend Enterprises (Parent Company), ensuring timely and accurate updates and alignment with operating company web sites and digital communications.
Support lead shareholders and Board Members, as needed, to develop and delivery communications both externally and internally.
Able to manage projects and timelines with colleagues without direct supervisory responsibility
Strong relationship building skills