Copywriter, Product Information
Copywriter, Product Information
Job Type:Full Time
What's cool about this job
As a Copywriter for Product Information, you take marketing copy from our external vendors and turn it into inspiring, clear, accurate, helpful product descriptions for ~~~ and in-store signage. You rework jargon and hyperbole into meaningful, truthful information. You love the creative challenge of a tight character count. You are used to working with a robust style guide that experiences frequent updates.
You know a lot about a wide variety of outdoor gear and you know how to fill your knowledge gaps. You remove errors (never introduce them). Youâ€™re always looking for ways to better serve our customers. (Hint: The customers are just like you and they just wanna get outside with the right gear.) You know how to work together with a team toward a common goal and have the communication skills that make collaboration easier. Youâ€™re unfazed by change. Above all, you aim to ensure the online shopping experience is as engaging and informative as a trip to an REI store and a chat with one of our experts in the green vests.
Bring your passion and expertise
The ideal candidate will have a strong writing background with an emphasis on product, experience in fast-paced publishing environments, a keen eye, a high responsibility drive, a sense of humor and a devotion to the outdoors.
In this role, you will work under the Supervising Editor, alongside two other writers and two editors. We expect you to:
Write product page copy and product-related in-store signage
Uphold the REI style guide and brand standards
Maintain relationships with cross-divisional partners to enhance accuracy, findability and relevance of product pages
Motivate self and others in the face of consistently large volumes of material (we publish more than 16K product pages each year with a small team)
Continually upgrade product and activity expertise and stay abreast of industry trends
Keep the customer (both internal and external) in mind at all times
Look for ways to enhance and improve the digital retail experience
1â€“2 yearsâ€™ experience in copywriting (product copywriting preferred)
Bachelorâ€™s degree in English, marketing, communications or journalism preferred
Proven ability to write effective, clear and honest marketing copy
Proven attention to detail
Excellent communication skills, both written and verbal
Ability to successfully handle multiple tasks, prioritize and meet deadlines
Demonstrated understanding of outdoor activities and gear, as well as REIâ€™s customer base, products and services
Openness to change
Ability to synthesize information from a variety of sources to develop well-researched, sound solutions to problems
Satisfaction with (even better, a hunger for) high-volume, production-oriented work
Fondness for snacks, GIFs and Slack
To apply, please submit a cover letter, rÃ©sumÃ© and clips/portfolio. This is your first test.
At REI we offer an enviable work environment that has been recognized on the 100 Best Companies to Work For list since the award's inception â€“ 20 years in a row! Sure, we work hard, but itâ€™s balanced with time off to playâ€”a strategy that works for us as we continue to grow and thrive. Want to enjoy a workplace where you can be yourself, be heard and be respected while having a job that challenges you? This is the place.
With more than 140 retail locations (and growing), REI offers unique competitive benefits to its more than 12,000 employees, including healthcare, gear and apparel discounts, free equipment rentals and challenge grants to help employees reach personal outdoor goals, generous retirement plan contributions, public transit subsidy, adoptions assistance, paid sabbaticals, and more.
REI is an Equal Opportunity Employer