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Job Details

Retail Marketing Sr. Specialist

Company name
Jaguar Cars

Mahwah, NJ, United States

Employment Type

Marketing, Retail, Sales, Pr, Advertising, Automotive

Posted on
Feb 04, 2020

Valid Through
May 19, 2020

Apply for this job


Creating Experiences that Customers Love, for Life. This is the singular purpose of Jaguar Land Rover and is built around a focus to always put the customer first.

The Retail Marketing Senior Specialist will be part of a team that will support the Regions, Market Performance Managers, Retailer Ad Groups (RAG) and Retailers in their Tier 2 & Tier 3 Marketing efforts to drive showroom traffic, leads and sales. Requests for support will come into the department and be allocated to a Specialist. The team ensures RAGs and retailers are effectively marketing our brands and products, and that the national Tier 2 & Tier 3 & Co-Op programs are effective and coordinated with our national Tier 1 activities. Be point-of-contact for regions and retailers in regard to Marketing programs, policies, vendors and budgets.

Retail Marketing Team national responsibilities include managing the following areas of responsibility:

Cross Channel Assets: Collaborate with Brand Teams and Agencies to ensure development of Tier 2 & 3 advertising assets in support of retailer objectives. Develop and execute retailer specific turnkey CRM and Digital Marketing programs.

Regional Market Planning: Lead development with outside agencies and Market Teams of the Tier 2 DMA & Tier 3 Co-op Plans & budgets and coordinate DMA Retailer Meetings. Oversee and ensure accuracy of RMF and Co-Op budget collection and dispersion to DMAs and retailers.

Retail Programs: Oversee retail programs including retailer T3 websites, Reputation.Com and retail Point of Sale Materials (Color and Trim, Digital Signage Player). Work with CPO Department to develop all marketing materials and programs to drive Certified Pre-Owned (CPO) sales.

The Specialist will work with Retail Marketing Manager to facilitate the National Retail Marketing operation including Launch Events, Retailer POS Materials, multi-cultural programs and CPO Marketing.

Retail Marketing Specialist Region assistance responsibilities include:

Support execution of National Marketing strategy at the Regional, Market and Retailer levels

Assist Regions to ensure retailers’ Tier 3 marketing, including CPO, conforms to program and guidelines.

Assist Regions and retailers on local event marketing, including launch events, retailer grand openings, and local engagement with nationally managed events

Management and execution of National Retailer Conference

Manage Vendor Relationships

Oversee TII & TIII aspects of Launch Planning; Manage Launch fleet

Oversee Point of Sales Program, Digital Signage Players & Special Vehicle Operations Centre needs

Implement Multi-cultural programs for TII & TIII

Support Retailer Requests for Assistance; Including items such as Co-Op, Website, CRM and Leads Management

Key Criteria for Role

Bachelor’s Degree in Marketing or Communications

5-7 years of experience in Automotive Marketing/Advertising, either for OEM, Supplier, or Agency

Advanced PowerPoint and Excel skills

Strong public speaking and presentation skills

Strong written and oral communication skills

Advanced negotiation skills

Knowledge of Reputation Management & Event Management

Financial and budget management skills

Ability to work independently and drive results

Previous field/retail operations and/or retailer experience is a plus

Ability to travel


10% overnight travel, occasional weekends

Company info

Jaguar Cars

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