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Job Details

Public Relations Manager

Company name
BSI Group America

Herndon, VA

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Public Relations Manager

creates favorable brand awareness and preference by generating thought leadership, communicating programs, accomplishments and/or points of view. The PR manager is tasked with building relationships with key media and/or associations, fielding media questions and pitching stories to the media, preparing media kits and organizing press conferences. In addition to writing press releases, the incumbent will write speeches for organizational leaders, and provide input to develop advertising and marketing communications materials supported by/with PR efforts. This individual will also release information to counter unfavorable publicity and handle crisis and emergency communications. This role will collaborate with cross functional teams to maintain a consistent brand voice and message to both internal and external audiences.

Job Requirements

Develop a public relations plan including strategy, goals, budget and tactics partnering with the global PR team

Research and develop media relations strategy, seeking high-level placements in print, broadcast and online media for the Americas region

Leverage existing media relationships and cultivate new contacts within business and industry media

Identify key speaking opportunities for our experts

Editing and writing of features, articles, whitepapers and case studies for print and web-based media

Create content for press releases, by-line articles and keynote presentations

Consolidate BSI information from client proposition managers and business streams and sectors to enable PR agency or 3


party partner to efficiently produce PR materials

Monitor the key trade media, including magazines, journals and blogs for opportunities

Monitor, analyse and communicate PR results on a quarterly basis

Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis

Build relationships with thought leaders to grow industry awareness

Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them

Establish strong working relationships with the BSI team across the Americas to identify and develop news stories for the media and stakeholder communications

Hire and manage external agencies including PR, copywriters, graphic designers and others

Manage and maintain all aspects of the budget including invoice payment, accruals, forecasting, expense reconciliation and audit report associated with delivery

Interface with Sales, Marketing Channels, Product, Operations, Decision Management, Finance, Legal and Compliance

Establish processes to ensure information is regularly updated in corporate materials and ensure these changes are clearly communicated to the wider marketing team

Work in accordance with established standards and processes to ensure quality, consistency, and repeatability with respect to tactics implementation and execution

Other marketing duties as may be required from time to time

Domestic Travel under 10% time

About You

This is a great opportunity for an ambitious professional to gain visibility within the organization.

We seek someone who meets all of the following criteria:

B.A. / B.S. in Marketing, Communications, Public Relations, Journalism, English or equivalent experience

5 years of Public Relations experience

3 years of experience in PR leadership/management roles

Strong relationships with both local and national business and industry media outlets

Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews

Event planning experience

Solid experience with social media including blogs, Facebook, Twitter, etc. gives you access to over a million jobs and career opportunities across the US including in Herndon. Find your perfect job and apply directly through a simply online application process

Company info

BSI Group America

Company Profile

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