The Aspen Institute
Washington, DC, United States
Journalism, Media, Marketing, Pr
Sep 17, 2021
Dec 31, 2021
Marketing and Communications Coordinator, Leadership Division
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The Aspen Institute
The Aspen Institute is a global nonprofit organization committed to realizing a free, just, and equitable society. Since its founding in 1949, the Institute has been driving change through dialogue, leadership, and action to help solve the most critical challenges facing communities in the United States and around the world. Headquartered in Washington, DC, the Institute has a campus in Aspen, Colorado, and an international network of partners.
Commitment to Diversity, Equity & Inclusion
To achieve our mission of a more free, just, and equitable society, we commit to working proactively to advance the principles of diversity, equity, and inclusion across our myriad endeavors such as the recruitment, compensation, training, and advancement of staff. The best people-serving institutions make this commitment, and we seek to be a leader in the ways that we do so and learn from others. Visit our website
to learn more about our commitment and recent actions taken toward building and nurturing a diverse and inclusive environment.
The Leadership Division
of the Aspen Institute builds off its 70-year history of developing leaders across generations and geography to become more effective, values-based leaders. Today, the Division supports the life-long development of leaders through its seminar offerings, the Aspen Global Leadership Network (AGLN), and Weave: The Social Fabric Project.
The Marketing and Communications Coordinator is a full-time position that will work collaboratively with Leadership Division staff, AGLN Fellowship programs Executive Leadership Seminars and Weave: The Social Fabric Project teams to produce strategic communications outputs, strengthen organizational efficiency, and improve workflow processes to keep up with the growing needs of the Leadership Division of the Aspen Institute. The Marketing and Communications Coordinator will directly support and report to the Marketing and Communications Manager and Digital Producer, Leadership Division. The Coordinator will also assist others on the Marketing and Communications team and support the department’s administration.
Critical thinking, creativity, and multimedia skills are crucial in this role. The Marketing and Communications Coordinator will help identify new opportunities for the Leadership Division and its programs to communicate its messages effectively and engage program participants, sponsors, and external audiences.
Essential Duties and Responsibilities:
Support Digital Media Producer with creating graphics, video content, audio stories, and email marketing as well as copywriting and social media engagement (Twitter, Facebook, Instagram, and LinkedIn) and other special projects with a lens towards diversity, equity, and inclusion for Leadership Division and its programs especially the Aspen Global Leadership Network, Action Forum, Executive Leadership Seminars and Weave: The Social Fabric Project
Support Digital Media Producer with the production of custom marketing and communications collateral (print and digital) for Leadership Division and its programs as needed
Maintain content editorial calendar for Leadership Division programs including website content, social media accounts (Twitter, Facebook, Instagram, and LinkedIn), YouTube channel, and e-blasts, especially AGLN, Action Forum, and Executive Seminars
Assist in production of e-mail marketing and communications initiatives coordinating across Leadership Division Programs
Assist with interviews with leading changemakers, entrepreneurs, and experts for digital and print content
Assist in stewarding Leadership Division program brands by maintaining brand assets (logos, style guides, etc.) and content library
Strategic Communications Support
Assist in brainstorming and implementing communication strategies for Leadership Division programs
Generate engagement analytics reports on social media channels, website, and emails and in coordination with the Marketing and Communications team make recommendations and provide insights to Leadership Division programs
Aspen Global Leadership Network and Resnick Aspen Action Forum Communications and Marketing
Assist in the production of e-mail communications and marketing initiatives (including monthly bulletin, custom eblasts, registration campaigns etc.)
Assist Digital Media Producer in optimizing the website by creating new web pages and web content and ensuring content is updated and accurate
Monitor and engage on AGLN and Resnick Aspen Action Forum social media channels
Compile website and email analytics for inbound community engagement and outward communication opportunities
Media Asset Management
Aggregate and catalog media assets from Leadership Division events in the media library using for use in marketing and communication materials
Archive and systematize records of events, interviews, and audio transcripts for use in marketing and communication materials and media content
Provide media assets for various communications initiatives as needed by Leadership Division and its programs, Aspen Institute central communications team and other partners
Integrate a diversity, equity, and inclusion lens in all essential duties and work responsibilities
Process expenses and invoices for Marketing and Communications Department
Maintain Marketing and Communications team folders in Google Drive
Assist in scheduling for Marketing and Communications team
Manage the Leadership Division’s media assets
Manager of Marketing and Communications and Digital Media Producer, Leadership Division
Director, Marketing and Communications, Leadership Division
Manager, Marketing and Communications, Leadership Division
Associate, Marketing and Communications, Leadership Division
Leadership Division, Programs, and Resnick Aspen Action Forum Teams
Required Knowledge, Education and Experience:
Experience in producing a range of digital and print collateral including website content, social media graphics, videos, e-newsletters, booklets, one-pagers, PowerPoint decks, etc.
Working knowledge of popular design and video editing tools; experience with Canva, Adobe Photoshop, InDesign, Illustrator, and Premier Pro
Proficiency interpreting and acting upon digital analytics
Outstanding writing skills with a focus on detail and accuracy
Strong organizational skills with ability to complete projects and handle multiple tasks simultaneously
Ability to work independently and well with a diverse group of people throughout the organization
Demonstrated ability to work under tight deadlines
Flexible, positive, collaborative, action-oriented attitude
Strong interest in the work and mission of the Aspen Institute and the ability to represent the organization externally.
Excellent cultural competence and experience working directly with constituents from diverse racial, ethnic, socio-economic, and geographic backgrounds.
Bachelor's degree in journalism, public relations, communications, political science, film, graphic design or related area (preferred), with 1-3 years of related experience
Level of Authority:
non-budgetary / non-supervisory
The Institute has implemented a mandatory COVID vaccination policy for all employees who will work at one of our physical locations, attend any of our in-person events or travel on behalf of the Institute. Staff unable to be vaccinated may request an exemption under certain circumstances.
The Aspen Institute is an Equal Opportunity Employer and complies with all District and federal laws. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, or protected veteran or disabled status and will not be discriminated against
START YOUR APPLICATION
The Aspen Institute
Website : http://www.aspeninstitute.org