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Hospital Marketing Coordinator Brookwood Birmingham AL

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963-Santa Ana, CA

Birmingham, AL

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Description : Position Summary The Hospital Marketing Coordinator for the Tenet Strategic Marketing Group (TSMG) will play an important role in Tenet\u2019s continued transformation into a consumer-focused organization. This position will assist in implementing marketing and communications activities that support service line growth and brand engagement, and creating \u201cthe story\u201d of how an assigned hospital is making a positive impact on the people it serves. The Coordinator will report to the hospital Manager, Marketing and Communications and have strong day-to-day interactions with the hospital Chief Strategy Officer\/Director, and hospital service line and clinical leaders. This position will help build trusting and collaborative relationships with internal and external teams and astutely represent the hospital in establishing and maintaining effective community engagement within the framework and vision of the Tenet Strategic Marketing Group, a component of the Tenet Operating System. Essential Duties and Responsibilities Marketing Strategy and Execution Supports the implementation and management of all day-to-day marketing and communications responsibilities that include, but are not limited to, coordination and management of events, seminars, screenings, hospital awareness week activities, tours and photography; internal newsletter creation and distribution; highlighting and managing the promotion of internal staff members and clinicians for social media, earned media and marketing campaign opportunities, etc. Participates in the collaboration process with service line and clinical leaders, and Group team members to implement marketing and communications programs that offer key differentiators based on quality, service and\/or outcomes, have measurable ROI and build better hospital\/market brands through consistent messaging, differentiated value propositions and brand positioning within the market Seeks information and operates at a level of constant inquiry about business priorities and key initiatives that can further differentiate the hospital within the market. Works to identify and translate the hospital service lines\u2019 \u201cstories of success\u201d Excels in the use of effective storytelling and utilizes advanced writing skills across multiple platforms (e.g. social media, news media, website, collateral, newsletters, event remarks) to create engagement within the community, with key stakeholders and to entice usage among a targeted consumer base Helps to identify key components and proof points that support marketing responder conversions (e.g. local calls to action, sub service line offerings, unique service attributes, positive outcomes, specialized qualifications) Assists in the planning and preparation of communications materials using a variety of methods effectively for various settings and key stakeholders (e.g. written, oral, large group, small group, 1:1) Maintains comprehensive knowledge of hospital-based operations, service lines and physician relations. Participates in the planning, implementation and management of the hospital marketing budget Effectively engages with the community and key stakeholders for the purpose of building and enhancing the brand in the market place and translating the vision and mission of the hospital Qualifications : Qualifications Education\/Experience Bachelor\u2019s Degree in Marketing, Communications, Business or relevant major is required At least 1 year of related experience to the position Demonstrated experience in managing multiple priorities Demonstrated success in utilizing effective storytelling, writing and editing skills Knowledge, Skills, Abilities A blend of abilities including building and managing relationships and creative thinking An excellent use of effective storytelling utilizing advanced writing and editing skills across multiple platforms including traditional and digital applications (e.g. social media, news media, website, email, collateral, newsletters, event remarks, leadership and strategy presentations) An ability to build productive cross functional relationships at all levels of the organization as well as with external partners A proactive servicing approach and a strong sense of urgency to respond to matters on time A collaborative style which engenders the respect of others An active listener with exceptional oral and written communication skills A team player who gains value in actively participating as a team member across various disciplines and organizational levels Comfort with ambiguity and working in a large, diffuse, highly matrixed environment Prefer a high level of knowledge about the health care industry, local market place dynamics and overall hospital strategy and operations; keen understanding of physician relationships and practice patterns; federal, state rules and regulations. Stays current on the latest trends in health care, including but not limited to physician relationship development, reimbursement, managed care and clinical program development Personal Attributes Authentic- Has deep integrity and holds personal and professional values consistent with Tenet\u2019s mission, vision and values Self-motivated- Outcomes-focused individual who holds herself\/himself to a high performance standard, but maintains a sense of proportion and humor Persuasive- Able to advance an idea, strategy or program through influence, communication and negotiation. Works through credibility and collaboration to achieve success in a highly complex and matrixed organization Collaborative- Confident with a commitment to her\/his ideas and ideals, but someone who also listens with true self-awareness and empathy. A leader who possesses a \u201ccommon touch\u201d to relate comfortably and effectively with people at all levels Detail oriented - Strong attention to detail in grammar, design, development, and strategic approach Professional \u2013 Is held in high regard for maturity level, reliability, trustworthiness and overall professionalism Job :Corporate

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963-Santa Ana, CA

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