Parsippany, NJ, United States
Manager, Marketing, Executive, Pr
Jan 31, 2019
Parsippany, New Jersey, US, 07054
Teva is a global pharmaceutical leader and the world’s largest generic medicines producer, committed to improving health and increasing access to quality health solutions worldwide. Our employees are at the core of our success, with colleagues in over 80 countries delivering the world’s largest medicine cabinet to 200 million people every day. We offer a uniquely diverse portfolio of products and solutions for patients and we’ve built a promising pipeline centered around our core therapeutic areas. We are continually developing patient-centric solutions and significantly growing both our generic and specialty medicines business through investment in research and development, marketing, business development and innovation. This is how we improve health and enable people to live better, healthier lives. Join us on our journey of growth!
The Senior Director Brand Communications North America role is responsible for executing internal and external communication strategy and plans, in line with the new Teva brand story, for the business in North America (US and Canada) as well as managing day-to-day communications activities. Since this is Teva's biggest market, the activity in NA shapes the story globally; therefore the alignment on storytelling, messaging, interaction with the IR community and other global stakeholders has impact on Teva's perception far beyond the US. As such, alignment with HQ in Israel at a strategic level is a prerequisite.
This person will straddle proactive corporate brand work with individual product milestone activities and, corporate communications goals to enable enhanced reputation and awareness for the Teva brand and the narrative of the NA business.
Focus of this role will be strategic reputation and brand work (with initial significant focus on internal engagement).
The role will also be responsible for infusing the new Teva corporate brand narrative into the ongoing narrative of the business, facilitating change and facilitating proactive storytelling to more stakeholders.
The role will report to the NA VP, Corporate Communications and Brand and will and be an extended member of the global Corporate Brand & Communications (CB&C) team dedicated to evolving the Teva story and to building and strengthening Teva’s brand reputation
Supports internal engagement and strategy to engage and motivate new NA business community
Establishes and executes on a new channel strategy to build trust and future-forward expectations for newly restored and relocated Teva NA workforce
Bolsters and pushes external communications in line with the region’s business priorities and corporate strategy, and on how to tell the Teva story
Establishes/supports relationships with all relevant top global/regional and local tier media to assure both reactive and proactive transparent communications
Ensure one voice to all parties, providing strategic guidance to Teva to align messaging to all Teva’s stakeholders
Supports leadership messaging and positioning internally and externally (town halls, stakeholder messages, speaker opportunities etc.)
Partners with relevant internal and external teams to seamlessly weave in the Teva story into all communications and brand activities
Proactively links brand and business and engage employees in the brand launches and ongoing activation in both US and Canada
Leverages global storytelling and assets towards all business communications to address both future and here-and-now issues, including reputation management
Activates the corporate brand in NA by continuously developing new reasons to believe together with the business
Executes strategy for owned, earned and paid media for the region in partnership and alignment with global
Supports Canada in its continuing brand roll-out
Understands proactive strategic communications, excels in long-term planning and goal setting for critical metrics of success and appreciates how corporate Brand impacts business success
15 years' experience in strategic communications and brand
Highly articulate with excellent written communications and presentation skills
Mastery of social media and new media channels
Bachelor’s degree in Marketing or Communications
Highly motivated, well organized, creative and innovative, and possesses good time management skills
Team player, adept at working in a matrixed environment
Team management experience
VP North America Corportate Communications and Brand
Teva’s Equal Employment Opportunity Commitment
Teva Pharmaceuticals is committed to equal opportunity in employment. It is Teva's global policy that equal employment opportunity be provided without regard to age, race, creed, color, religion, sex, disability, pregnancy, medical condition, sexual orientation, gender identity or expression, ancestry, national or ethnic origin or any other legally recognized status entitled to protection under applicable laws.
Nearest Major Market:
New York City
Nearest Secondary Market:
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Website : https://www.allergan.com/
Allergan plc (NYSE: AGN), headquartered in Dublin, Ireland, is a bold, global pharmaceutical company and a leader in a new industry model – Growth Pharma. Allergan is focused on developing, manufacturing and commercializing branded pharmaceutical, device, biologic, surgical and regenerative medicine products for patients around the world. Allergan markets a portfolio of leading brands and best-in-class products for the central nervous system, eye care, medical aesthetics and dermatology, gastroenterology, women's health, urology and anti-infective therapeutic categories.