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Job Details

Content Specialist

Company name
Higher Logic

Location
Arlington, VA

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Profile

The Content Specialist is a creative, content development professional with experience writing copy for demand generation and sales enablement. The successful candidate will have an innate ability to communicate about technology in a clear, engaging and conversational manner. The role will implement copy development efforts for industry thought leadership, sales enablement, branding, and web content. The Content Specialist must effectively communicate to target segments and understand our SaaS-based offerings, client business issues and industry environment. This person must work within tight deadlines and have excellent communication and time management skills. The ability to effectively manage competing demands is a must.

Responsibilities

* Write content for MarCom projects focused on both thought leadership and lead generation

* Provide copyediting, proofreading, and feedback to other content contributors

* Optimize content for lead generation and search engines

* Contribute to long-form content projects (eBooks, white papers, research reports, etc.)

* Grow blog subscribers and expand the Higher Logic Blogs overall scope and reach

* Maintain brand voice across all materials

* Build strong working relationships with internal clients as creative partners

Requirements

* Bachelors degree in Marketing, Communications, Journalism, English or related area

* Minimum experience: 3-5 years in marketing and content creation

* Experience with SaaS-based company or clients preferred but not required

* Exceptional writing and editing skills, as well as the ability to adopt styles, tones, and voices of our business various content types

* Online portfolio preferred

* Proven experience managing multiple, complex projects and diverse resources in fast-paced technology environment

* Must be organized, detail oriented, deadline-disciplined

Job Type

Permanent

Job ID

19450944

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Company info

Higher Logic

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