At Segment, we believe companies should be able to send their data wherever they want, whenever they want, with no fuss. Unfortunately, most product managers, analysts, and marketers spend too much time searching for the data they need, while engineers are stuck integrating the tools they want to use. Segment standardizes and streamlines data infrastructure with a single platform that collects, unifies, and sends data to hundreds of business tools with the flip of a switch. That way, our customers can focus on building amazing products and personalized messages for their customers, letting us take care of the complexities of processing their customer data reliably at scale. We’re in the running to power the entire customer data ecosystem, and we need the best people to take the market.
Segment is growing our marketing team. We’re looking for an experienced PR leader to join us and drive our press and analyst relations programs. This person is well-versed in public relations, analyst relations, editorial-style writing and has a passion for storytelling – both in creating compelling stories and the ability to spot or generate ideas across the business. The best person for this role will be obsessed with the news and market trends in technology.
At Segment we are building a different kind of marketing team. We are intensely focused on putting our prospects and customers first. That may sound like an obvious thing to do, but a lot of marketing flashing in your face or crammed into your inbox today is not there to be helpful to you. It’s there to tell you about something you may not even care about. At Segment, marketing is helpful. That means giving people personalized and thoughtful experiences and getting them the right information at the right time. We want to make it easy for people to learn about and adopt Segment, and we want them to be able to do that how they want and when they want. Whether they’d like to do tons of research on our website or talk to sales right away, we want everyone to have what they need at their fingertips. We also want to give people unexpected and delightful experiences. Using Segment is actually pretty magical and why shouldn’t that come through in the marketing too?
What you’ll do:
Manage overall strategy and execution of all press and analyst activities
Build and maintain great, proactive relationships with our PR agencies
Work across the company to find and deliver press-worthy stories
Ensure team members are prepared for press and analyst engagements through development of talking points, media trainings, and executive briefings
Manage press releases from drafting with our content team through delivery
Develop and maintain consistent core company documents, such as briefings, bios, and company summaries
Together with the VP Marketing, manage analyst relations, including briefings, meetings, and other engagements
Collaborate with the Marketing team to maximize the impact of PR/AR across all channels
You’re a great fit if:
You have 5 years experience in PR and analyst relations (B2B preferred)
You have 3 years working for a PR agency or as a freelancer
You have excellent written and verbal communication skills
You have experience running global campaigns that cover US, EMEA and APAC
You have the ability to think creatively and innovatively
You work with a high sense of urgency and organization
You have experience managing agencies and driving/quantifying results
You have experience in the analytics, data science, or machine learning space is a big plus
You are obsessed with technology news and deeply interested in all kinds of technology and are an avid reader of news and technology publications.
This role requires being **full-time** in our San Francisco office
San Francisco, CA, US
Website : https://segment.com/
Segment is a fast-growing startup building a platform for collecting customer data. We provide a single API to track customer data across multiple devices and channels, and send it to third-party tools, internal systems, or a SQL database with the flip of a switch. Segment eliminates the need to write code to integrate new tools, which saves time and removes dependencies across teammates.