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Job Details

PR Account Manager Property Platform

Company name
Gateley Plc

Location
Birmingham, OH, United States

Employment Type
Full-Time

Industry
Pr, Account Management, Manager, Real Estate, Sales

Posted on
Jan 11, 2022

Valid Through
Apr 26, 2022

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Profile

Are you a dynamic, ambitious, and hardworking marketing professional who is keen to join a progressive and forward-thinking business? This is an exciting time to join the Gateley Plc Marketing team as we look to recruit a

PR Account Manager (Property Platform)

to be based in our Birmingham office.

The Role

Reporting to the SMC and drawing on the expertise of the Group's wider Marketing team, the PR Account Manager - Property Platform will develop and manage the PR, media relations and press office activity across Gateley's Property Platform.

The PR Account Manager will work strategically and tactically to plan, deliver and manage proactive and reactive, value-added communications support working closely with the BD Manager - Property Platform and ensuring key communications objectives for the Real Estate, Residential Development, Planning and Construction teams are achieved. In addition, they will develop and manage the PR for all consulting group businesses that sit within our Property Platform.

The PR Account Manager will work with Gateley Legal Partners and consulting group Directors across the Property Platform to agree communications activity that aligns with the relevant business plans and subsequently ensure the successful execution of all PR and communications within those plans as well as the measurement of results.

The role holder will produce high quality and engaging communications content across multiple channels in the property space and for a variety of audiences including internal stakeholders.

They will build and maintain excellent contacts across the relevant media, within the legal and professional services sectors and with the relevant external and internal stakeholders, including third party suppliers.

The PR Account Manager will be tasked with co-ordinating activities to develop the profile of the Property Platform businesses; raise awareness through key titles and media platforms through positioning our spokespeople to comment on key issues in the Property sector relating to the work we do and safeguard the reputation of the Gateley brand at all times.

This is a collaborative role which requires the role holder to build strong, proactive relationships with Property fee earners across the entire Group and positive working relationships with the wider Marketing team, specifically with the BD Manager - Property Platform and our Digital Marketing team.

Key Responsibilities

Develop and manage the media relations strategy and plan and lead the press office work across the Group's Property Platform

Manage reactive media requests and work with the HoCC on any reputation/issues' scenarios relating to the Property Platform

Proactively seek out news agenda driven opportunities, respond to planned media forward features and commentary opportunities and tap into Response Source opportunities linked to the target print and online media on a regional, national and trade sector basis. PR, media relations and press office work will specifically include:

Developing and managing written content and commentary for the Property Platform by creating press releases, articles and thought leadership pieces;

Developing a bank of case studies for the Property Platform, particularly showcasing our legal and professional services cross-selling capabilities so these can be used as collateral for PR, internal communications and investor relations activity;

Creating engaging social media content to sit alongside the media relations work being undertaken and build up relevant key journalist and external stakeholder relationships via our existing social media channels;

Edit fee earner articles where necessary and ensure the approval process within the Corporate Communications team is adhered to at all times;

Develop a close network of journalist contacts within our target media for the Property Platform and maintain relationships with relevant editors and reporters both virtually and face to face

Conduct fee earner/journalist press briefings on a regular basis;

Awards - research, plan and manage all media award activity for the Property Platform across all key titles. Work with the relevant teams to draft submissions and get these placed to deadline;

Developing photography and video content assets - work with the Corporate Communications team to develop a range of press photography and video content that is needed to support our PR and media relations work as well as investor relations and internal communications activity;

Use robust measurement and evaluation techniques to demonstrate ROI for the PR and media relations activity being generated for the Property Platform;

Work closely with the SMC and the HoCC to ensure proactive PR and media activity aligns with our levelling up agenda as outlined in our Responsible Business strategy;

Adopt a proactive and consultative approach and manage the PR and media activity for the Property Platform, as well as external and internal stakeholders, in the same way clients would be managed within a PR consultancy environment;

Ensure, where relevant, all PR and media relations activity can be promoted internally via our main internal communications channels and ensure a steady flow of news for our intranet and weekly internal newsletter;

Act as the central point of contact within the Corporate Communications team for the Property Platform stakeholders ensuring that they can also access the wider Marketing support they require to deliver their plans;

Work alongside the other Platform PR Account Managers to plan and collaborate on joint initiatives and cross-selling PR opportunities where appropriate;

To be aware of and comply with the company's policies and procedures

This job description is not an exhaustive list due to the requirements of the role. Therefore, the job holder may be required from time to time to carry out other ad hoc tasks as requested.

Gateley are fully embracing the new hybrid culture, so a mixture of both home and office working is available.

The Team

This is an exciting opportunity to join a dynamic and collaborative professional services marketing team. Over the last two years the team has doubled in size and now has over 30 marketing professionals within it across corporate communications, business development, and marketing communications. The team has played a central role in the delivery of a number of strategic projects including a business-wide rebrand, digital transformation project, CRM implementation and key account management launch. Going forward the team will be at the heart of a number of projects, campaigns and marketing activities to help the business grow.

The Person

The PR Account Manager will have an excellent grasp of grammar, punctuation and the English language and will possess superb attention to detail skills. Time management skills, working to deadlines and an ability to be proactive and take the initiative are all essential skills for this role.

The ideal candidate will want to hit the ground running and have an appetite to learn more about how PR works within a modern business.

The Benefits

With support, coaching and feedback from some of the most engaging colleagues around our great development and progression opportunities will reward your commitment and loyalty. We offer a competitive remuneration package where you'll be rewarded for your individual performance with an opportunity to receive an annual bonus.

In addition, we have a wide range of learning and development opportunities via our Learn platform to develop new skills and progress your career. Our My Flex comprehensive rewards package includes options covering annual leave (and the benefit of purchasing extra days), cycle to work, critical illness benefit, employee assistance programme, group personal pension, health care, season ticket loan and many more benefits (grade dependent). Finally, with Perks At Work/Home you can select a host of retail benefits that suit your needs alongside a Community Online Academy, free courses for all from fitness to coding to languages to hip hop dance.

We are Gateley

We are forward thinking and straight talking, our approach is to find solutions to the problems that our clients face. Gateley is a legal and professional services group, we are a group of formidable experts in all areas of law and business. Passionate problem solvers, we get our kicks from finding the right answers and getting our legal and business clients where they need to be. We support more than 5,700 active clients, ranging from FTSE 100 companies to private individuals, in the UK and beyond. Being part of Gateley is not just about the expertise that you bring; it's about attitude too.

The 'Gateley Story' is the story of our people and our culture. It is what has got us to where we are today as a successful business and it's the driving force behind the Gateley Team Spirit and the values that have shaped it. We have a set of shared internal values that capture what the Gateley Team Spirit is and this includes five elements that bind us all together as one Gateley: Ambitious for Success, Forward Thinking, Room to Breathe, Trusted to Do and Working Together. Every year across the group, we recognise members of our team that have gone and above and beyond and have lived these shared values. They are recognised at our annual Gateley Team Spirit awards.

Diversity, inclusion and well being

Diversity, inclusion and well-being is an important part of Gateley's culture and values. We recruit talented people from a diverse range of backgrounds and cultures, providing equal opportunities for all to join our team regardless of age, sex, race, sexual orientation, disability, or culture.

We create an exciting and rewarding place to work that aims to fulfil everyone's potential and together to achieve personal and business goals. We offer flexible working patterns to help our staff achieve a good work/ life balance and we encourage candidates seeking flexibility in their next role to apply for any of our vacancies.

We are proud to have been recognised by The Law Society as gold standard for our Diversity and Inclusion Charter and to be Stonewall Diversity Champions.

Company info

Gateley Plc
Website : http://gateleyplc.com/

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