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Digital Communications Coordinator

Location
Montgomery, AL

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Job Description The Digital Marketing Coordinator will proactively develop and execute the digital/online marketing strategy for all digital media platforms, including the website, social media, e-mail marketing, online publishing, digital advertising and mobile app to evolve and elevate the Yu2019s digital presence with a goal of increasing member growth, member engagement and retention, and fund development. Qualifications Bachelor Degree in Communications, Marketing, or related field a plus Experience working in or demonstrated ability to understand web, social media, digital content management, Google analytics, Google AdWords, Grants and/or Remarketing Strong aptitude and demonstrated experience with design software, and application tools, such as Adobe Creative Suite and others Strong personality and an ability to provide leadership and stability for program continuity Basic HTML coding knowledge Ability to self-prioritize and work independently, and as a member of a team on group tasks Ability to shoot and edit video a plus Must be able to handle and meet multiple deadlines and possess strong organizational and project management skills Strong written and verbal communication skills, targeting diverse audiences Good technical understanding and demonstrated ability to learn new tools quickly, while researching and staying up on current development and resource tools. Understanding of search engine optimization and keyword research Proven copywriting and editing experience; must have excellent spelling and grammatical skills with great attention to details Essential Functions Includes the following. Other duties may be assigned. Create, direct and execute a cohesive strategy and comprehensive calendar for digital marketing, marketing technology, content creation, and web strategy Maintain website presence with timely updates, managing design, brand and content to position the site on high SEO standings Develop and manage timely, relevant, and engaging posts on social media channels Utilize Google Analytics, AdWords, and remarketing accounts. Maximize Google Grants Create e-mail communications including content, list management, and targeting Create a digital media plan for fundraising Manage external partners/vendors to ensure alignment with project expectations Foster a collaborative team environment between marketing and branch teams Analyze traffic trends and develop recommendations and strategies for improvement with specific emphasis on online reach; conversion rates and revenue tracking; and donation impact Manage and ensure all digital channels are synchronized in terms of content, messages, and design Develop and publish various videos, using phone cam and editing software Use Photoshop, Illustrator, and other software tools to create digital graphics Research digital trends and introduce cutting edge options Measure, track and report on all digital platforms to include e-mail communications, website, and social media channels Align digital content with marketing and communications strategies Support other areas of marketing and communications department as needed The YMCA of Greater Montgomery is proud to be an equal opportunity employer. Employment is subject to a background check. To apply: Submit resume and six references to Mona Martin, V. P. of Human Resources and Leadership Development atu00a0 Salary$30,000.00 - $40,000.00

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