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Director of Marketing and Communications - West Lafayette - Purdue Polytechnic Institute

Company name
Purdue University Northwest

West Lafayette, IN

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Job Description:

Reporting to the Managing Director of the Purdue Polytechnic Institute, the Director of Marketing and Communications is responsible for creating and executing an overarching immediate- and long-term marketing, brand management, and communications strategy for the entire college. Emphasis is placed on accuracy, uniformity, consistency, creativity, and functional cognition throughout the college, including the statewide locations. Leads the day-to-day operations of the Marketing and Communications team and functions, including web, social, and print media, video and other digital media, and graphic design, for a multitude of purposes. Performs budget planning and day-to-day management of the Marketing and Communications budget. This position exists in order to present the college in a professional, engaging, and highly attractive manner to all stakeholders and constituent groups related to the college, including current and potential future students, faculty, staff, alumni, parents, government and community leaders, citizens, and others. Charged with establishing standard communication practices and ensuring compliance throughout the college and maintaining compliance with university standards.


Bachelor's degree in Communications, Marketing, Public Relations, or related.

Five years of experience creating a branding identity and strategic marketing plans.

Ability to lead and manage a team of professional staff members in a marketing and communications work center.

Ability to collaborate with and for a diverse constituency.

Experience and skills with publishing and design tools in the creation of electronic and print media.

Ability to work within a team and independently.

Ability to think using creativity and innovation, and to display strong leadership and exceptional communication skills.

Ability to work in a fast-paced team-oriented environment.

Must use own initiative to produce and effectively provide high-quality output.

Familiarity with modern trends and philosophies of messaging and social media; prior success in brand identity development including branding campaign strategy, effective product messaging, and ensuring compliance and adherence to brand identity guidelines.

Ability to foster relationships with internal and external stakeholders and collaborators to gain support from strategically identified constituents.

Understanding of CRM software targeted messaging, familiarity of current technologies and methodologies using search engine optimization, graphic design, web design, print media and production.

Appreciation for and experience with communicating to a diverse audience.

Ability to plan for and manage budget activities.

Valid US or Canadian driver's license.


Previous experience in higher education.

Additional Information:

Purdue will not sponsor an employment related visa for this position.

A background check is required for employment in this position.

FLSA: Exempt (Not Eligible For Overtime).

Retirement Eligibility: Defined Contributions Immediately.

Purdue University is an EOE/AA employer. All individuals, including minorities, women, individuals with disabilities, and veterans are encouraged to apply.

Company info

Purdue University Northwest
Website :

Company Profile
We are Purdue University Northwest, part of the internationally-respected Purdue University system and the fifth-largest public university in the state of Indiana On February 26, 2014, Purdue University announced a plan to unify the administration of the university’s two northwest Indiana campuses, Purdue Calumet and Purdue North Central. On July 18, 2014, the Purdue Board of Trustees approved Purdue University Northwest as the name of the unified Calumet and North Central campuses. Dr. Thomas Keon, Chancellor of Purdue Calumet, was appointed Chancellor-Designate of Purdue Northwest on November 20, 2015. Once unification is complete, Purdue Northwest will be a comprehensive university enrolling more than 15,000 students, employing more than 1,500 faculty and staff, and offering more than 70 graduate and undergraduate programs of study on two campuses. The current target date for completion of unification is July 1, 2016.Purdue University Northwest, in the land grant tradition of learning, discovery and engagement, provides high quality, affordable undergraduate and graduate education to students of Northwest Indiana and beyond. We create a welcoming environment that promotes critical inquiry through experiential learning, faculty scholarship, civic engagement and community partnerships.Purdue University Northwest will be the institution of choice in Northwest Indiana and beyond as the center for education, innovation, economic development and culture.

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