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Job Details

Chrysler Brand Retail Marketing Manager

Company name
Fiat Chrysler Automobiles

Auburn Hills, MI, United States

Employment Type

Manager, Marketing, Retail, Pr, Advertising

Posted on
Sep 16,2019

Valid Through
Dec 30,2019


Chrysler Brand Retail Marketing Manager Sales & Marketing FCA


Chrysler Brand Retail Marketing Manager

Job ID:


Career Area:

Sales & Marketing

Job Category:

Sales & Marketing-Sales & Marketing


Auburn Hills




Date Posted:

September 16, 2019


FCA Group


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Job Overview


The Chrysler Brand Retail Marketing Manager is responsible for working in tandem with brand managers, marketing functions and external agencies to implement overall Chrysler Brand product messages consistently across all marketing channels, including CRM, events, online digital advertising, website implementation, catalogs and dealer point of sale materials, in order to support brand growth and awareness, ultimately driving increased retail sales.

Responsibilities include but are not limited to:

Working with Brand Managers, PR and Marketing functions to develop cohesive full year go to market plans

Develop, coordinate and execute a 360 degree marketing launch campaign including traditional, social, experiential, CRM and digital for future vehicle launches

Effectively communicate brand product and messaging strategy with internal and external partners

Review and approve cross functional team content for publication including website, app, digital, brochure, consumer experiential, social content, dealer training and advertising materials

Implement and communicate national launch activities to dealers and business center personnel

Organize and manage large scale launch events and associated budgets i.e. agency immersion, media day)

Basic Qualifications:

Bachelor’s degree in Business, Marketing, Communications or a related field of study

6 years of experience in Brand Strategy, Marketing, communications or related

One year of past experience with managing programs in a minimum of two of the following functions: product catalogs, events, digital strategy, website strategy, CRM and point of sale materials.

Passion for innovative and industry leading opportunities and solutions that drive sales results.

Excellent presentation development and delivery skills

Ability to multi-task and simultaneously manage multiple programs

Exceptional team player/thought leader with the credibility and integrity to earn internal team confidence quickly

Organized self-starter

Preferred Qualifications:

Marketing and/or agency experience preferred in the areas of Project Management, Account, or Media Strategy – Linear/Digital/Social

Experience leading a team through creative development process including strategy development, creative development, production, and recapping results

Automotive experience

Our benefits reflects the FCA commitment to helping you reach your personal and professional goals. In addition to an environment that promotes career development, we offer benefits for a healthy lifestyle and a rewarding future, designed to take care of you and your family, in various stages of life.

As a global company, our employee packages will vary by country, customary norms and the legal entity into which you are hired.



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Except where expressly stated to the contrary, copyright for the text, images, graphic or audiovisual content appearing on this website is held by Fiat Chrysler Automobiles N.V. (hereinafter FCA) and its subsidiaries or used with permission of third parties and may not be copied, modified or used without the prior written consent of the owner.

Except where expressly stated to the contrary, logos and trademarks on this website are the property of FCA and its subsidiaries or used with permission of third parties and may not be copied, modified or used without the prior written consent of the owner.

UNITED STATES: EOE/M/F/Disability/Vet. We strive to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact FCA at 866-428-9904.

CANADA: FCA Canada, Inc. is committed to ensuring equal opportunity in employment, and supports Employment Equity programs to promote the more equitable participation of women, people with disabilities, Aboriginal Peoples of Canada, and member of visible minority groups. FCA Canada Inc. is committed to providing accommodation for people with accessibility needs due to disabilities in accordance with FCA Canada's Accessibility for Ontarians with Disabilities Act (AODA) policy. If you require an accommodation, please contact FCA Canada Human Resources at or (519) 973-2748 to arrange suitable accommodation which takes into account your accessibility needs.

LATIN AMERICA: FCA Latam is committed to ensuring equal opportunity in employment, and supports employment equity initiatives to promote the more equitable participation of women, people with disabilities and other members of minority groups.

© 2019 Fiat Chrysler Automobiles

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Fiat Chrysler Automobiles
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