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Job Details

Brand Manager

Company name
Penske Dedicated Logistics Corporation

Reading, PA

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Brand Manager','1713990','!*!Position Summary:

The Marketing Brand Manager position manages the development and consistent use of the Penske Truck Leasing and Penske Logistics brand across all channels including collateral, signage, advertising, website, and trade shows.

This position manages the creative development team responsible for supporting all product and business lines.


-Develop Penske brand guidelines and standards including logo, collateral, signage, stationary, and web images

-Communicate brand guidelines to associates

-Manage the company store (pre-printed marketing materials and the supply-house vendor)

-Participate in the development of product line strategy marketing, in partnership with product line leadership

-Train the sales force by supporting area initiatives regarding marketing collateral availability and usage

-Other projects and tasks as assigned by supervisor','!*!-At least 10 years experience in branding, marketing communications, and promotion/event management required-Bachelor's degree in Marketing or Business required, MBA preferred-Experience building and developing successful brands required-Demonstrated relationship building experience at high organization levels required-Strong project management skills and proven ability to meet deadlines-Experience managing multiple projects utilizing cross-functional teams and supporting organizational leaders-Experience building successful working teams is essential   -Strong ability to work within a team and across multiple functions-Excellent oral and written communication skills-Ability to design and document standards procedures-Regular, predictable, full attendance is an essential function of the job-Willingness to travel as necessary, work the required schedule, work at the specific location required, complete Penske employment application, submit to a background investigation (to include past employment, education, and criminal history) and drug screening are required.

Physical Requirements:-The physical and mental demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.-The associate will be required to: read; communicate verbally and/or in written form; remember and analyze certain information; and remember and understand certain instructions or guidelines.-While performing the duties of this job, the associate may be required to stand, walk, and sit.  The associate is frequently required to use hands to touch, handle, and feel, and to reach with hands and arms.  The associate must be able to occasionally lift and/or move up to 25lbs/12kg.-Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and the ability to adjust focus.

Penske is an Equal Opportunity Employer, including individuals with disabilities and protected veterans.

About Penske Truck LeasingPenske Truck Leasing Co., L.P., headquartered in Reading, Pennsylvania, is a partnership of Penske Corporation, Penske Automotive Group, and Mitsui & Co., Ltd. A leading global transportation services provider, Penske operates more than 260,000 vehicles, employs more than 29,000 people, and serves customers from more than 1,000 locations in North America, South America, Europe, Australia, and Asia. Product lines include full-service truck leasing, contract maintenance, commercial and consumer truck rentals, used truck sales, transportation and warehousing management and supply chain management solutions. Visit to learn more.   ',' ',' ','Reading, PA','19607','United States-Pennsylvania-Reading','Marketing','PTL.Brand Manager','PTL.Brand Manager','Brand Manager

Company info

Penske Dedicated Logistics Corporation
Website :

Company Profile
Our customers benefit from Penske Logistics' years of experience applying practical creativity to develop optimal logistics solutions. Our industry knowledge and technical capabilities enable us to implement the most advanced supply chain solutions in use today.

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