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Job Details

Director Marketing and Communications

Company name
St. Francis Hospital

Location
Columbus, GA, United States

Employment Type
Full-Time

Industry
Manager, Marketing, Executive, Journalism, Media, Pr

Posted on
Dec 04, 2020

Valid Through
Mar 19, 2021

Apply for this job






Profile

Director, Marketing and Communications','7473-7995','St. Francis Hospital','!*!POSITION

SUMMARY:

 

The Director,

Marketing & Communications leads and supports marketing and communications

strategies for St. Francis – Emory Healthcare. 

The Director is responsible for

development and oversight of marketing and communications strategies, working

collaboratively with all departments to ensure all collateral materials, advertisements,

communications, and activities accurately reflect and support brand and message

expectations. The Director has a dotted line reporting relationship to the HSC

Marketing and Communications teams.

 

ESSENTIAL

FUNCTIONS:  To perform this job, an

individual must perform each essential function satisfactorily with or without

a reasonable accommodation. 

 

Develop

marketing and communications strategy using data-driven, organizational best

practices.

 

Implements

marketing and communication plans, including:

•      

Website

and social media;

•      

Internal

communications(employees and physicians);

•      

Public

relations/earned media;

•      

Community

and EMS newsletter (if applicable);

•      

Coordination/engagement

in community events;

•      

Management

of Function Point and Spark portal, and any other support software

 

Serve

as advertising conduit with local hospital leadership and HSC marketing.

 

Coordinate

crisis communications with HSC Communications.

 

Partner

with Division Director for more complex situations and strategies.

 

Has

regular engagement with hospital CEO to ensure alignment on hospital priorities.

 

Generate

content for internal and external publications, press releases, collateral,

social media, websites, and advertising as needed.

 

Edit

internal and external marketing and communications materials and ensuring

consistency of message and brand identity.

 

Lead

community engagement initiatives including planning and/or attending community

events on behalf of the market including nights and weekends.

 

Support

the HSC Communications and Marketing Departments on additional projects and

tasks as needed.

 

Proactively

identify opportunities to integrate Communications and Marketing strategies

within Company and hospital initiatives.

 

Regular

and reliable attendance.

 

Perform

other duties as assigned.SUPERVISORY

RESPONSIBILITIES:  Manage

the work of others, including planning, assigning, scheduling and reviewing

work, ensures quality standards. Responsible for hiring, terminating, training

and developing, reviewing performance and administering corrective action for

staff. Skills

and Abilities: Business

Mathematical Skills -- Ability to add, subtract, multiply, and divide in all

units of measure, using whole numbers, common fractions, and decimals. Ability

to compute rates, ratios, and percentages and to draw and interpret graphs. Moderate

Computers Skills: Frequent use of electronic mail, word processing, data entry,

spreadsheets, graphics, cloud-based technologies, content management systems,

etc. Ability to create, maintain and incorporate simple functions into

documents, spreadsheets, databases, and presentations to support business

objectives. Moderate

Communication:  Regularly uses moderately

complex oral and written skills.  May

train others in functional areas, interact with others and make presentations

to department or middle management. Varied

Business Problems -- Problems are varied and complex, requiring analysis or interpretation

of the situation. Problems are solved using knowledge and skills, general

precedents and practices. Department

Specific Impact -- Decisions impact the management and operations within a

department. May contribute to business and operational decisions that affect

the department. Moderate

Independent Judgement -- Results are defined; sets personal goals and

determines how to achieve results with few or no guidelines to follow;

supervisor/manager provides broad guidance and overall direction.

 Project

Management -- Handle multiple projects simultaneously including task

delegation, project oversight, and resource allocation.

  PHYSICAL

AND MENTAL DEMANDS: The

physical demands described here are representative of those that must be met by

an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to

enable individuals with disabilities to perform the essential job

responsibilities.  While

performing the duties of this job, the employee is occasionally required to

stand; walk; sit for extended periods of time; use hands to finger, handle, or

feel objects, tools or controls; reach with hands and arms; climb stairs;

balance; stoop, kneel, bend, crouch or crawl; talk or hear; taste or

smell.  The employee must occasionally

lift and/or move up to 20 pounds. 

Repetitive motion of upper body required for extended use of computer.

Required specific vision abilities include close vision, distance vision, color

vision, peripheral vision, depth perception, and the ability to adjust focus.  WORK ENVIRONMENT AND TRAVEL REQUIREMENTS:  Work environment characteristics described here are

representative of those that an employee may encounter while performing the

essential functions of this job. 

Reasonable accommodations may be made to enable individuals with

disabilities to perform the essential job responsibilities. In hospital environment, may be exposed to hazards and unusual elements, which may include but are

not limited to bloodborne pathogens and / or contagious illnesses, toxic

chemicals, and biohazardous materials which may require extensive safety

precautions and the use of protective equipment. Noise level in the work environment is typical for an office and/or

hospital environment. 

Minimal overnight travel (up to 10%) by land and/or air.','!*!Minimum Qualifications:Education:

Bachelor's

Degree  (Journalism, Communications,

Marketing or Public Relations-related field)

Experience:

Minimum 7

years of related experience','Please select a valid job field','Georgia-Columbus','','Full-time','Day shift, 7-10 hr/shift, weekdays only','Day shift, 7-10 hr/shift, weekdays only','Director, Marketing and Communications

Company info

St. Francis Hospital
Website : http://www.stfrancisheartcenter.com/

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