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Sr. Analyst Marketing Analytics

Location
Memphis, TN, United States

Posted on
Jun 27, 2022

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Position Summary: As part of a data-driven organization, the Sr. Marketing Analyst of Customer and Marketing Analytics will be part of a team that employs data to develop and present stories to drive Marketing and business strategies for AutoZone. This individual will work with and support the Manager of Customer Analytics to influence business decisions by developing the appropriate quantitative approaches, applying statistical measures and analyses, and presenting findings and recommendations to multiple internal groups at AutoZone, including senior leadership. The Sr. Marketing Analyst of Customer and Marketing Analytics will use data manipulation and data mining capabilities to support the analysis and reporting needs of the Marketing team, cross-functional stakeholders, and leadership team members.  This individual will be responsible for the analysis and interpretation of a wide variety of customer data and research as well as generating reports, monitoring performance of the customer experience in stores and online, and making recommendations to improve departmental reporting and drive company EBIT.  This individual will also assist with planning and forecasting sales, as directed by the Director of Marketing Analytics & Insights, and help provide strategic direction to Marketing, through analysis of data and insights of AutoZone customer audiences, to affect and improve the effectiveness of Marketing campaigns. An ideal candidate for this position is a clear communicator, critical thinker, self-motivated, capable of taking on multiple projects with increasing levels of complexity and possesses a strong quantitative background as well as a fervent curiosity about consumer behavior. Job Duties and Responsibilities: Perform expert data analysis that leads to decisions on how to optimize marketing programs such as Loyalty, Media, and Promotions as well as understanding how customers buy product categories from AutoZone Prepare and present actionable insights to leadership and business teams, address key questions, and drive channel sales, customer retention, and acquisition strategies Generate actionable insights from data and effectively communicate recommendations to drive sales, customer engagement, and EBIT Propose KPI metrics to track and understand the trends in retail, Loyalty and CRM business Create and automate weekly, period, and quarterly reporting to understand the performances of different KPI metrics across different marketing channels Assist in identifying statistical approaches and building models and reports to support business decisions Serve as subject matter expert for advanced test design and evaluation – including power sampling techniques, determining statistical significance (chi-square, t-test, ANOVA, correlation, etc.), and providing recommendations for improving existing analytics processes and deliverables Define, measure, and report on key business performance metrics for current and new initiatives Assist with forecasting sales for AutoZone Retail business, the allocation and optimization of media spend and target customers effectively using statistical methodologies Perform ad hoc data analysis and communicate key insights to leadership and business stakeholders Perform exploratory analysis on customer and transaction data along with competitive market data to identify new opportunities for business improvements Assist in the design and implementation of data transfers between AutoZone and third parties to develop a comprehensive view of customer behavior Ensure data integrity by leveraging proven methodologies, including data reconciliation, data integration and data audits Demonstrate effective communication – actively listening to the needs of others, internally and externally – to understand and provide accurate information or solutions, as well as organizational skills – prioritizing appropriately and responding to issues quickly and creatively with an open and positive attitude Convey complex analytics in an understandable way to non-executive and executive levels Position Skills and Requirements: BA/BS degree in Business, Marketing, Communications, Business Analytics, Mathematics, Computer Science, Statistics, Data Science, related analytical degree. Master’s degree is a plus 5 years of experience in Retail Marketing, Consumer Marketing, or Digital Marketing with focus on marketing analytics and/or data mining and preparing/presenting insights to cross-functional business partners, including Senior and Executive levels of leadership Proficiency in query language (e.g., SQL or equivalent), statistical software (e.g., SAS, R or equivalent) and data visualization tools (e.g., Tableau) Experience using basic statistical techniques, such as multiple (non)linear regression, survival analysis, clustering, decision trees, event-based modeling, or others Fluency in and/or understanding of AI platforms and AI techniques Strong quantitative, analytical and problem-solving skills with sound knowledge of statistical and forecasting methods Solid understanding of and/or experience working with digital marketing channels, customer research, tag management systems and analytical platform integrations is a plus Excellent interpersonal, verbal, and written communication skills with ability to communicate complex ideas in both technical and user-friendly language Capable of working in a dynamic, fast-paced environment, managing multiple projects, meeting aggressive deadlines, prioritizing appropriately and responding to issues quickly and creatively with an open and positive attitude Proven track record of acting as a self-starter, taking ownership, and driving results Expertise in use of MS Excel and PowerPoint Experience in Retail and/or CPG industry is a plus ,qualifications:UNAVAILABLE,responsibilities:UNAVAILABLE

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