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Job Details

Marketing Comms - Aprimo Product Manager

Company name
Barclays Bank PLC

Wilmington, DE

Apply for this job

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Marketing Comms - Aprimo Product Manager','90188776','US-Delaware-Wilmington','Permanent/Regular','Permanent/Regular','17 May 2018','Ongoing','','','!*!Job

Title: Marketing Communications – Aprimo Product Manager


125 South West Street, Wilmington, Delaware





is a transatlantic consumer, corporate and investment bank offering products

and services across personal, corporate and investment banking, credit cards

and wealth management, with a strong presence in our two home markets of the UK

and the US. Our goal is to become the bank of choice by providing superior

services to customers and clients and supporting our stakeholders via a

commercially successful business that generates long-term sustainable returns.


About Barclays in the US

Barclays offers corporate

and investment banking and credit card services in the US. Our 10,000 US

colleagues are located in offices across the country, with headquarters in New

York City. In 2017, Barclays announced plans to create a world-class campus in

Whippany, New Jersey, for our Technology, Operations and Functional teams in

the US. Other principal locations include Delaware, Nevada, Ohio and Maine.


About Marketing Communications

Within the Marketing

Communications team there are several functions: communications review, agency

management, creative production and management of the MRM marketing

communications control tool.


Overall purpose of role

The MRM tool is an important

marketing control governed by Marketing Communications. The AVP Marketing

Communications & Capabilities is responsible for maintaining and evolving

this important workflow tool in compliance with marketing approval

standards.  This individual will be part

of a small team whose primary functions include:


Lead and manage

enterprise-wide marketing technologies/tools build that impact Marketing

and other areas of the business with a focus on a tool that is used to

manage creative review and other marketing processes.

Partner with the Operations

and Technology groups, and outside vendors to assess the strategy and functionalities

of the current processes and tools, drive short-term and long-term

planning for improvement.

Manage any OiC (Operating in

Control) implications of the relevant processes and tools. 

Additional support as needed

for the communications team in terms of copy review, disclosure management

or special projects that may arise from time to time.




Owner of a major marketing

tool/process for creative review and workflow, which facilitates and

documents all marketing creative submissions and approvals.

Strategize and design

solutions that help strengthen controls, simplify processes, and expand

footprint of MRM. Strategize implementation plans. Shape them into

definable and executable projects.

Lead the day-to-day planning

and improvement implementation. Work with the project team and key

stakeholders, resolve issues, propose solutions, and drive the delivery of


Manage all aspects of the

vendor relationship, including licenses, contracts, communication at all

levels, vendor audit, and the on-going work.

Define, prioritize, manage,

and report on initiatives that strengthen controls, support efficiency,

and enable business resiliency.

Maintain and produce

policies, procedures, and training materials.

Identify knowledge gaps and

deliver training to close them. Ensure alignment with business processes

and compliance with all regulations.

Analyze stakeholder issues

and provide day-to-day troubleshooting within the workflow tool.




Four-year college degree in

business, management, technology, marketing or other related areas

7 years of experience in





Experience leading big cross

functional projects

Deep understanding of the

marketing operations processes

Good understanding of the

marketing processes and techniques

Good understanding of the project


Strong problem-solver

Highly organized

Strong leadership skills

Ability to work across all

functional areas

Strong written and

communication skills


Risk and

Control Objective

All Barclays

colleagues have to ensure that all activities and duties are carried out in

full compliance with regulatory requirements, Enterprise Wide Risk Management

Framework and internal Barclays Policies and Policy Standards.


Your Application

To be

considered for this role, click on the apply button now.



Values & Diversity

Dynamic working gives

everyone at Barclays the opportunity to integrate professional and personal

lives, if you have a need for flexibility then please discuss this with the

hiring manager.  We are an equal

opportunity employer and we are opposed to discrimination on any grounds. It is

the policy of Barclays to ensure equal employment opportunity without

discrimination or harassment on the basis of race, colour, creed, religion,

national origin, alienage or citizenship status, age, sex, sexual orientation,

gender identity or expression, marital or domestic/civil partnership status,

disability, veteran status, genetic information, or any other basis protected

by law.','','','','','Marketing Comms - Aprimo Product Manager

Company info

Barclays Bank PLC
Website :

Company Profile
Barclays is a major global financial services provider engaged in retail banking, credit cards, corporate and investment banking and wealth management with an extensive international presence in Europe, the Americas, Africa and Asia. With over 300 years of history and expertise in banking, Barclays operates in over 50 countries and employs 147,500 people. Barclays moves, lends, invests and protects money for customers and clients worldwide. Barclays is a trading name of Barclays Bank PLC and its subsidiaries. Barclays Bank PLC is registered in England and is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Registered in England. Registered No. 1026167. Registered office: 1 Churchill Place, London E14 5HP.

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