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Job Details

Content Personalization Intern

Company name
Rocket Software, Inc.

Waltham, MA
10 hit(s)  


As an intern in the Rocket Software Marketing department, you’ll help us research, concept, and implement personalization programs on the Rocket website. This person in this position will report into the Marketing Communications group, but will be working extensively with our website/digital team, demand generation, and product marketing. Duties will include

Working with Marketing Managers to understand marketing priorities

Developing personalization and content flows that align to the buyer’s journey

Setting up programs in the website content management system

Managing A/B tests and analyzing results

Optimizing programs and using learnings to inform new ones

Required Skills

You should have an interest in understanding how customers respond to different types of content and messaging, with an interest in research, testing, analysis and optimization. Helpful skills include:

Ability to work independently to deadlines

Experience working with a website content management system (Drupal preferred)

Comfort with editing and revising content

An eye for detail

Familiarity with one or more common photo editing tools (Adobe PhotoShop, Sketch, Skitch)

Keen researching abilities

Currently seeking a degree in marketing, communications, Advertising, English, Business Analytics or similar

Rocket is committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities. If you need special assistance or an accommodation while seeking employment, please call: 781-577-4321 or send an email to We will make a determination on your request for reasonable accommodation on a case-by-case basis.

Job Location

Waltham, Massachusetts, United States

Company Profile
Rocket Software ( is a technology company that helps organizations in the IBM ecosystem build solutions that meet today’s needs while extending the value of their technology investments for the future. Thousands of companies depend on Rocket to solve their most challenging business problems by helping them run their existing infrastructure and data, as well as extend those assets to take advantage of cloud, mobile, analytics, and other future innovations. Founded in 1990, Rocket is based in Waltham, Massachusetts with locations in Europe, Asia, and Australia

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