Cox Automotive, Inc.
SEO Specialist II','180151','','Dealer.com','!*!Dealer.com, a Cox Automotive Brand, is currently looking for an SEO Analyst II to join our team in Burlington, VT.
Dealer.com’s teams are made up of tech-savvy and adaptable thinkers with diverse skill sets who help drive our success. Our professionals are committed to changing the way people shop for and purchase vehicles through our top-of-the-line, innovative digital marketing software solutions.
The SEO Analyst II is responsible for delivering on Dealer.com’s Advanced and Premium levels of Search Engine Optimization services to its subscribers to help them achieve their goals. This includes analyzing website performance data (traffic, rankings, etc.), evaluating the clients’ websites, and determining what action to take to increase site performance. The role also involves collaborating with client, and internal stakeholders (ex - SEO Copywriter), on a monthly basis regarding strategy. The SEO Analyst II is the client’s point-of-contact for all organic search related questions and concerns. Besides the monthly scheduled calls to review work and strategize, the client also as direct access to the Analyst via email or phone as needed.
Communicate with clients via regular monthly conference calls to review website performance, work completed as part of the SEO program, present strategies for the following month, collaborate on additional strategies to help the client achieve their goals, and generally act as consultant for client’s online search presence. Act as SEO account manager, providing clients with direct access (call, email) to answer concerns, defend the service by reinforcing the value of Dealer.com’s SEO programs, or save potential cancellations.
To improve client site performance in search engines, and utilizing Dealer.com's web platform, execute on strategies using strictly white-hat search engine optimization tactics. Including content writing and optimization, metadata optimization, schema markup implementation, canonicaling of URLs, 301 redirects, NAP alignment, and natural backlink building.
Utilizing Dealer.com's analytics platform, analyze and evaluate website performance including, but not limited to, organic visits, visitors, form submissions, conversion rate, bounce rate, and visibility (keyword ranking data) to determine level of client performance and identify areas of opportunities.
Write client-facing reports on how website is performing to help them understand the benefits of Dealer.com's SEO program. Reports include details on the impact of the SEO campaign, specific key performance metrics, challenges the site is facing, solutions to those challenges, and the work completed along with the reasoning behind the effort.
To assist with identification of potential site improvements, utilize 3rd party tools like Copyscape, Majestic SEO, Google Webmaster Tools, Google Trends, and Moz Pro.
Troubleshoot negative trends in key performance indicators and search engine visibility. With assistance, determine cause of trend and take corrective action.
Complete search engine related requests from clients like market research, webpage optimization, Google Local optimization, and analysis of analytics on demand.','','','!*!
Experience: 2-4 years.
Understanding of how search algorithms work.
Knowledge of search engine optimization tactics.
Strong customer service and client relationship skills required.
Ability to manage competing priorities.
Working knowledge of Microsoft Office.
Excellent written and verbal communication skills.
Self-directed, driven, and enthusiastic.
Basic knowledge of HTML.
What We Look For:
High school/GED required. Bachelor’s Degree in Marketing, Business, Communications or other related field preferred. In lieu of a Bachelor’s Degree, education and equivalent work experience may be considered.
Dealer.com, a Cox Automotive Brand, provides market leading digital solutions for automotive retail including connected advertising, websites, and managed services. Through innovation and collaboration, our professionals develop state-of-the-art workflow solutions to automotive retail challenges.
','!*!About Cox Automotive
Cox Automotive is transforming the way the world buys, sells and owns cars with industry-leading digital marketing, retail, financial and wholesale solutions for consumers, dealers, manufacturers and the overall automotive ecosystem worldwide. The Cox Automotive family includes Autotrader®, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, vAuto®, VinSolutions®, Xtime®, incadea® and a host of other brands. With a complete and connected view of the automotive ecosystem, Cox Automotive is a global company connecting people, cars and capabilities with services that link the automotive value chain. Cox Automotive is a subsidiary of Cox Enterprises. For more information about Cox Automotive, visit www.coxautoinc.com.
Cox Enterprises and its subsidiary companies are Equal Opportunity employers - M/F/Vets/Disabled. Qualified applicants will receive consideration for employment without
regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.
','Cox Automotive','US-VT-Burlington-128 Lakeside','','Regular','Individual Contributor','Day Job','','No','Full-time','Ongoing','SEO Specialist II
Cox Automotive, Inc.
Website : http://www.coxautoinc.com
Cox Automotive is a leading provider of products and services that span the automotive ecosystem worldwide. We’ve built the strongest portfolio in the industry with more than 20 brands that together provide end-to-end digital marketing, wholesale and commerce solutions for customers large and small. Our goal is to simplify the trusted exchange of vehicles and maximize value for dealers, manufacturers and car shoppers.