Manager, Media Planning','1703116','!*!COMPANY OVERVIEW
For over a century, Neiman Marcus Group has served the unique needs of our discerning customers by staying true to the principles of our founders: to be the premier omni-channel retailer of luxury and fashion merchandise dedicated to providing superior service and a distinctive shopping experience in our stores and on our websites. Neiman Marcus Group is comprised of the Specialty Retail Stores division, which includes Neiman Marcus and Bergdorf Goodman, and our international brand, mytheresa.com. Our portfolio of brands offers the finest luxury and fashion apparel, accessories, jewelry, beauty, and home décor. The Company operates more than 40 Neiman Marcus full-line stores in the most affluent markets across the United States, including U.S. gateway cities that draw an international clientele. In addition, we operate 2 Bergdorf Goodman stores in landmark locations on Fifth Avenue in New York City. We also operate more than 40 Last Call by Neiman Marcus off-price stores that cater to a value oriented, yet fashion minded customer. Our upscale eCommerce and direct-to-consumer division includes NeimanMarcus.com, BergdorfGoodman.com Horchow.com, LastCall.com, and CUSP.com. Every day each of our 15,000 NMG associates work towards the goal of enabling our customers to shop any of our brands anytime, anywhere, and on any device. Whether the merchandise we sell, the customer service we offer, or our investments in technology, everything we do is to enhance the customer experience across all channels and brands.
Oversees copy for Neiman Marcus advertising projects. Develops and executes concepts for Neiman Marcus advertising.','!*!
We are seeking a Media Planning Manager for Neiman Marcus Group. In this critical role, the Manager will be responsible for translating brand and campaign objectives into strategic media solutions, while delivering the highest return on investments possible. A solid background in media planning and the ability to thrive in a fast-paced environment with many stakeholders are critical skills for success in this role. This role will require a comfort level across all forms of media, with a heavy concentration on digital channels.
Campaign Planning: Develop comprehensive and effective media plans in all media, across all Neiman Marcus Group brands. Proactively seek/develop new and innovative media solutions. Demonstrated ability to translate and present complicated ideas in a simple, and easy to understand yet inspirational /creative style.
Account Management: Partner with marketing and creative teams to ensure all advertising programs align to campaign objectives and are appropriately measurable. Build strong working relationships across the organization as well as with external agencies and vendors. Capable of effectively managing up and down the reporting structure
Analytics & Reporting: Analyze campaign results by platform, using web analytics and CRM data to assess performance and recommend future improvements. Support media team in preparing and delivering reporting and analysis to key internal teams and NMG executives.
Budget Management: Efficiently manage budgets and forecasts across all media channels.
Bachelor’s Degree required. Degree in Marketing or Communications is preferred.
5-7 years of media planning/buying experience
Track record of generating innovative media solutions
Strong understanding of the media landscape and media planning concepts
Basic knowledge of Paid search, Display, and Natural search marketing highly preferred
Adept at Omniture or other web site analytics tool
Experience with Attribution tools and media mix modeling
Advertising agency experience preferred.
Must be detail-oriented, with strong problem solving skills
Must have strong quantitative and analytical skills—you can translate a story behind numbers/data
Effective communication skills, both written and oral
Ability to work independently, multi-task and manage time effectively
','United States of America-Texas-DALLAS-Dallas-1700 PACIFIC','','Neiman Marcus','1700 PACIFIC','Dallas','75201','Advertising/Marketing/Public Relations','Neiman Marcus','Full-time','Day','Regular','Standard','Individual Contributor','Yes, 15 % of the Time','Nov 28, 2017','','','Manager, Media Planning
Website : http://www.neimanmarcus.com
Neiman Marcus is a renowned specialty store dedicated to merchandise leadership and superior customer service. We will offer the finest fashion and quality products in a welcoming environment. The Neiman Marcus Group has stayed focused on serving the unique needs of the luxury market. Today, that commitment is stronger than ever. We have stayed true to the principles of our founders – to be recognized as the premier luxury retailer dedicated to providing our customers with distinctive merchandise and superior service. The Neiman Marcus Group is comprised of the Specialty Retail Stores division - which includes Neiman Marcus Stores and Bergdorf Goodman - and the Direct Marketing division, Neiman Marcus Direct. These renowned retailers offer upscale assortments of apparel, accessories, jewelry, beauty and decorative home products to the affluent consumer.