The purpose and role of this position is to manage, develop and execute Health marketing communications strategies and initiatives. The Manager will provide external communications support to further the brand and reputation of the Company's Health Services Segment.
Manage the creation of a wide variety of unique marketing materials with tailored messages based on the Segment's target audiences and business development objectives. Ensure these materials are clear and meet corporate brand standards before they are presented for approval. These materials include various collateral pieces, presentations, webinars, event promotions, email and social media campaigns.
Plan and manage activities for the Segment's participation and presence at industry conferences, including overseeing exhibit booth and sponsorship activities, logistics, promotions, speaking engagements of **MEMBERS ONLY**SIGN UP NOW***. senior management, and event planning.
Manage all corporate social media efforts on Twitter and LinkedIn, including assisting with developing strategies and executing on a detailed plan and schedule, and aligning with the needs of the Company's business segments.
Organize, manage and execute daily social media content (including copywriting and editing) to optimize overall monthly content calendar, blogs and social media campaigns.
Use social media analytics tools (Hootsuite, Buffer) to conduct regular social campaign activities and create periodic social media analytics report.
Support public relations efforts to increase the visibility of the Segment's subject matter experts, including writing and editing the Segment's press releases, media alerts, blogs, and website content.
Ensure brand compliance in all marketing materials created for the Segment.
Advise management on strategies to leverage communications materials in a manner that helps achieve the Segment's business objectives.
Perform other duties as assigned by leadership.
Bachelor's degree with 3 years of experience.
May have additional training or education in area of specialization.
Develops solutions to a variety of problems of moderate scope & complexity.
General application of concepts & principles.
Contributes to the completion of organizational projects & goals.
Frequent use and general knowledge of industry practices, techniques, and standards.
Applies knowledge and skills to complete a wide range of tasks.
Communicates on complex or sensitive issues or drafts such responses for supervisor or manager.
A committed and diverse workforce is our most important resource.
**MEMBERS ONLY**SIGN UP NOW***. is and Affirmative Action/Equal Opportunity Employer.
**MEMBERS ONLY**SIGN UP NOW***. provides equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status or disabled status.
Position Type: Full-Time Permanent
Years of Experience Required: