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Regional Marketing Communications Specialist

Sterling, VA

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About Us OTT Hydromet Group is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, national origin, religion, gender, age, marital status, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by law.OTT Hydromet, a member of **MEMBERS ONLY**SIGN UP NOW***., helps water resource professionals generate reliable data throughout the entire water cycle. We go beyond simply providing solutions by partnering with our customers in designing effective answers to the challenges they encounter in their vital role of monitoring the worldu2019s water.u00a0 Proudly formed from six separate companies (OTT, Hydrolab, ADCON Telemetry, Sutron, Kipp & Zonen and Lufft), OTT Hydromet offers the combined strength and expertise of leaders in the water quality, quantity and telemetry fields and over 140 years of experience in environmental measurement. OTT Hydromet, as part of the Environmental and Applied Sciences segment, is a proud Danaher company.u00a0 Description We are looking for great talent, for future opportunities. This is an evergreen / pipeline position, to help us proactively identify potential candidates for future openings. POSITION SUMMARY: The Regional Marketing Communications Specialist will be instrumental in shaping the future growth of the North America/Latin America marketing execution program. The individual in this role will be responsible for developing and executing marketing campaigns, managing the tradeshow process, and measuring the effectiveness of the marketing program; ultimately driving lead generation, brand awareness and results. ESSENTIAL DUTIES AND RESPONSIBILITIES: Lead the execution of outbound and inbound marketing activities (emails, social, PPC, video, podcasts, content marketing digital advertising, events, etc.) to maximize revenue and lead generation for a core vertical in the North America, Caribbean and Latin America region. Brainstorm with content and creative teams to generate compelling marketing ideas, content, advertising copy, graphic designs and promotional materials. Own marketing metric reporting and analysis for North America, Caribbean and Latin America; determining the effectiveness of marketing campaigns through daily, weekly and monthly KPI management using Salesforce and Marketo. Manage relationship with SEM agency, reviewing ad, remarketing and display campaigns, keywords and optimizing where necessary. Manage tradeshow process by liaising with external vendors and internal teams to execute promotional events, tradeshows. Assume individual tasks as assigned. CRITICAL COMPETENCIES AND LEADERSHIP ANCHORS: Strong analytical skills. Must have the ability to review data and translate to clear, actionable insights that lead to improvement in campaign and business performance. Entrepreneurial. Ability to multi-task, think innovatively, work independently with strong organizational skills and follow-through. Process-oriented. Ability to increase productivity and quality standards through continuous process improvement. Ability to collaborate cross-functionally and build campaigns driven by multiple points of view. Stay current in marketing trends and news e.g. Google updates, marketing ideology, marketing technology, etc. Ability to quickly establish credibility, trust and support with all levels of the organization including peers and senior management. Qualifications QUALIFICATIONS: Bacheloru2019s degree in marketing, earth science, business administration, communications or related field. 3 years of B2B marketing experience with emphasis on digital marketing and digital lead generation programs. 3 years of experience working with all the following platforms: Google AdWords, Salesforce, Wordpress, Marketo and LinkedIn. Background in earth sciences or renewable energy preferred, but not required. 10% travel required Physical Demands : The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is occasionally required to reach with hands and arms. The employee is constantly required to sit, talk and hear; the employee may occasionally squat, turn/twist, or reach. The employee is constantly using hands to: finger, handle, feel or operate objects, and computer keyboards. The employee is occasionally required to walk, stand, climb, balance, stoop, bend, kneel, crouch or crawl, and smell. The employee may occasionally lift, carry, push or pull up to 20 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. Work Environment : The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The work environment may consist of an indoor, work or home office environment with good ventilation, adequate lighting and low noise levels and/or subjected to moving mechanical parts, electrical currents, vibrations, fumes, odors, dusts, gases, chemicals, oils, extreme temperatures and work space restrictions while working in the field. Employees may be required to wear proper Personal Protective Equipment (PPE) while working in the field which may include: eye and hearing protection, protective smock, steel toe shoes, gloves, hard hats, or face shields. The duties listed in job descriptions are intended only as illustrations of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the position if the work is similar, related or a logical assignment to the position. The job description does not constitute an employment agreement between the employer and employee and is subject to change by the employer as the needs of the business and requirements of the job change. The purpose of this description is to assist in ADA compliance and is not intended for other purposes such as collective bargaining, or compensation. Pre-Employment Testing : External hiring into this position is contingent upon the successful completion of a pre-employment drug screen and background check and possible credit history review. Danaher Corporation OverviewDanaher is a global science & technology innovator committed to helping our customers solve complex challenges and improve quality of life worldwide. Our world class brands are leaders in some of the most demanding and attractive industries, including life sciences, medical diagnostics, dental, environmental and applied solutions. Our globally diverse team of 67,000 associates is united by a common culture and operating system, the Danaher Business System, which serves as our competitive advantage. We generated $18.3B in revenue last year. We are ranked #162 on the Fortune 500 and our stock has outperformed the S&P 500 by more than 1,200% over 20 years.At Danaher, you can build a career in a way no other company can duplicate. Our brands allow us to offer dynamic careers across multiple industries. Weu2019re innovative, fast-paced, results-oriented, and we win. We need talented people to keep winning. Here youu2019ll learn how DBS is used to shape strategy, focus execution, align our people, and create value for customers and shareholders. Come join our winning team. Organization :OTT Job Function :Marketing Primary Location :North America-North America-United States-VA-Sterling

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