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Director Analyst Relations

Company name
Imperva, Inc.

Redwood City, CA

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DIRECTOR, ANALYST RELATIONS The Opportunity\u00A0Imperva is looking for an experienced and passionate analyst relations expert to lead our entire Analyst Relations program. This individual will report to the Imperva Chief Marketing Officer, and will be responsible for developing and executing the plan to build and maintain lasting, credible relationships with top-tier and specialized analyst firms. In this capacity, the candidate will work closely with product management, product marketing, product development and sales leaders to effectively communicate Imperva\u2019s unique security value proposition and differentiation to the analyst community.\u00A0If you understand security, have a knack for competitive positioning and want to help expand our leadership then this position is for you. The successful candidate will have a strong track record of leading cross functional teams, experience evaluating qualitative and quantitative IT industry research, and excellent critical thinking skills. This is a strategic role, and the candidate must be comfortable working with a variety of experts at all levels of the business. Experience with strategy development, security trends, software-as-a-service and security technologies are a plus.\u00A0About ImpervaImperva\u00AE\u00A0(NASDAQ: IMPV) is a leading cybersecurity company that delivers best-in-class solutions to protect data and applications \u2013 wherever they reside \u2013 on-premises, in the cloud, and across hybrid environments. The company\u2019s SecureSphere, CounterBreach, Incapsula and Camouflage product lines enable organizations to discover assets and risks, protect information and comply with regulations. The Imperva Defense Center, a research team comprised of some of the world\u2019s leading experts in data and application security, continually enhance\u00A0Imperva\u00A0products with up-to-the-minute threat intelligence, and publishes reports that provide insight and guidance on the latest threats and how to mitigate them.\u00A0Imperva\u00A0is headquartered in\u00A0Redwood Shores, California. Learn more:\, our blog, on Twitter.Responsibilities You must have the experience necessary to lead strategic analyst relations programs; be knowledgeable about current cyber security market trends, product categories and challenges; have strong analyst relationships; and be able to collaborate with key constituents on the development of presentations and demos that keep analysts up-to-date on company and product strategy and roadmaps, new product enhancements, high-profile customer deployments and company news. You already know how to engage with analysts on all of these topics, and how to drive inquiries, briefings, or other types of analyst interactions towards successful outcomes (great coverage and positive relationships!).\u00A0Develop and maintain strong relationships with industry analysts, as well as internal stakeholdersWork closely with product marketing, product management, engineering, and finance to develop a targeted analyst relations strategy that articulates Imperva\u2019s value propositionExecute briefings and inquiries with relevant analysts and company spokespeople to ensure ongoing engagement with Imperva, its market strategies and productsMonitor key analyst activity on social networks, and engage or recommend appropriate SME engagement \u2013 opportunistically. Also monitor for general tone/sentiment on topics of interestMaintain a schedule of relevant upcoming research, and engage with product marketing, product management and others to position Imperva in the most favorable light within this researchkeep current on competitive landscape and developments in our space, and share relevant analyst research with senior managementManage the annual Gartner Magic Quadrant and Forrester Wave evaluation processes to ensure best positionProvide strategic counsel to senior management as to how to best engage with key influencers within the analyst community\u00A0Assist SMEs/spokespeople in preparing content tailored for specific analyst audiencesManage budgets, scope of engagement and overall vendor relationships --- conducting annual contract negotiations, procuring special services, inquiries or strategy daysSupport and educate sales on analyst views and AR resources available to themAct as a key leader within the Imperva Marketing team, contributing to marketing programs across PR, customer and content marketing, and demand generation campaignsQualificationsBachelor\u2019s Degree in marketing, public relations, communications, journalism or relevant discipline8-10 years in analyst relations, corporate communications, public relations, media relations or other relevant experienceKnowledge of security technologies and the security market a huge plusInternational experience is very desirableAbility to work independently and as part of a teamSolid interpersonal and relationship building skillsDemonstrated ability to work with SMEs to distill complex topics down to key analyst takeawaysExemplary communication skills, both verbal and writtenAbility to pay attention to detail is critical\u00A0

Company info

Imperva, Inc.
Website :

Company Profile
In the most recent Hacker Intelligence Initiative report, Imperva analyses vulnerabilities found in the SuperGlobal parameters of the PHP platform, and finds that a multi-step attack requires a multi-layered application security solution.

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