Fred Hutchinson Cancer Research Center
Cures Start Here. At Fred Hutchinson Cancer Research Center, home to three Nobel laureates, interdisciplinary teams of world-renowned scientists seek new and innovative ways to prevent, diagnose and treat cancer, HIV/AIDS and other life-threatening diseases. Fred Hutch’s pioneering work in bone marrow transplantation led to the development of immunotherapy, which harnesses the power of the immune system to treat cancer. An independent, nonprofit research institute based in Seattle, Fred Hutch houses the nation’s first cancer prevention research program, as well as the clinical coordinating center of the Women’s Health Initiative and the international headquarters of the HIV Vaccine Trials Network. Careers Start Here.
As head of Fred Hutch’s Marketing Team, the Senior Director, Integrated Marketing is tasked with driving brand strategy and development of measurable multi-channel marketing plans to build awareness, engagement and advocacy on a local and national level. This includes ensuring that all marketing activities accrue to higher-level department and organizational goals, and championing the brand throughout the organization and across all stakeholder touchpoints.
Reporting to the Vice President of Communications & Marketing, you will be responsible for brand positioning based on audience insights, and development and execution of annual marketing plans informed by market research. The role also includes oversight of advertising strategy and execution to drive brand awareness and fundraising, sponsorship strategy and management, and marketing support for development and community events. You will run our creative agency relationships and work closely with Philanthropy, Business Development and Government Affairs, as well as our Web/Design/UX, Communications and Content teams to plan and execute integrated campaigns. You should have demonstrated experience in leading large brands with diverse audiences, and championing creative marketing initiatives that fulfill brand promise, create unique brand experiences and drive marketing ROI.
Help develop and implement brand vision, strategy and goals for marketing programs, including unique value proposition and positioning strategy for varied audiences; ensure strategy is consistently communicated, understood and implemented across organization.
In collaboration with VP of Communications & Marketing and heads of Communications and Content, develop and implement messaging architecture encompassing Center’s mission and vision to serve as foundation for all internal and external communications and marketing initiatives.
Maintain consistent brand standards and foster a common understanding of brand vision throughout the organization.
Design, implement and optimize multi-channel programs for building brand awareness, engagement and advocacy. Identify emerging and future opportunities to drive growth.
Collaborate effectively with Communications & Marketing colleagues and internal stakeholders in Philanthropy, Government & Community Relations and Business Development to deliver fully integrated campaigns across paid, earned, owned and shared channels in support of department and organizational goals.
Manage external creative and paid media agencies in development and execution of brand and fundraising campaigns across broadcast, print, out of home and digital channels; oversee contracts and seek opportunities for Center-wide savings and efficiencies; monitor progress to ensure deliverables are being met within budget.
Working with analytics manager, develop brand health and other marketing metrics, and employ tracking tools and benchmarking to measure success; conduct regular post-campaign reviews leading to lessons learned and standardized methodologies that can be applied to future campaigns.
Employ qualitative and quantitative market research to inform evolving brand strategy, positioning and integrated marketing efforts.
Participate in planning and ensure appropriate marketing support for signature fundraising and community events that drive brand awareness, engagement and advocacy.
Establish and oversee Center-wide strategy for strategic sponsorships and partnerships that support brand and organizational goals and deliver strong marketing ROI; identify potential new brand partnership and sponsorship opportunities, negotiate terms, and oversee deployment of partnership assets and measurement of partnership value.
Build, manage and mentor a high-performing team of marketers to meet evolving organizational needs and execute marketing strategy.
Manage and track marketing budget and expenditures, ensuring effective budget utilization; work with Finance and Senior Business Director on budget planning and forecasting, and business cases for incremental marketing investment.
Relentlessly scan professional landscape and sources of marketing insight for trends and best practices to improve brand engagement and marketing ROI.
Bachelor’s degree in marketing, business, communications or a related field required. Advanced degree preferred.
Minimum of 15 years of experience in consumer or cause marketing with increasing levels of responsibility/oversight. Healthcare, research and/or non-profit experience a plus.
Experience growing a national brand required, including experiences in product marketing, brand advertising, brand architecture, digital marketing and/or direct marketing.
Experience partnering with development teams in planning and managing communications for fundraising campaigns highly desirable.
Minimum of 10 years of management experience, with proven success developing teams of marketers, including establishing performance metrics and encouraging career growth, continuous learning and best practices.
REQUIRED KNOWLEDGE, SKILLS AND ABILITIES:
Persuasive presenter with excellent verbal and written communication skills.
Sophisticated understanding of online and offline marketing techniques and principles, including digital/print communications, social media, earned media, SEO, SEM, advertising, email marketing and content marketing.
Deep knowledge of traditional, broadcast and digital advertising production; ability to gain best return on production investments.
Demonstrated ability to simplify complex information (science, research, technology) into compelling messages for a variety of audiences.
Proven experience using social media and content marketing to build brand engagement.
Conversant in digital marketing systems, platforms and tools for optimal brand engagement and measurement.
Our Commitment to Diversity We are committed to cultivating a workplace in which diverse perspectives and experiences are welcomed and respected. We are proud to be an Equal Opportunity and VEVRAA Employer. We do not discriminate on the basis of race, color, religion, creed, ancestry, national origin, sex, age, disability, marital or veteran status, sexual orientation, gender identity, political ideology, or membership in any other legally protected class. We are an Affirmative Action employer. We encourage individuals with diverse backgrounds to apply and desire priority referrals of protected veterans. If due to a disability you need assistance/and or a reasonable accommodation during the application or recruiting process, please send a request to our Employee Services Center at email@example.com or by calling 206-667-4700.
9 hours ago
Duties / Expectations:
An independent, nonprofit research institute based in Seattle, Fred Hutch houses the nationâ€™s first cancer prevention research program, as well as the clinical---
About Fred Hutchinson Cancer Research Center Arnold Building and Vessel sculpture on the Hutchinson Center campus The Arnold Building and Vessel sculpture sit at the heart of the Hutchinson Center campus. At Fred Hutch, our interdisciplinary teams of world-renowned scientists and humanitarians work together to prevent, diagnose and treat cancer, HIV/AIDS and other diseases. Our researchers, including three Nobel laureates, bring a relentless pursuit of, and passion for, health knowledge and hope to their work and the world. Together, our researchers are discovering new ways to detect cancers earlier, when cure rates are highest; developing effective treatments with fewer side effects; and learning how to prevent cancers from growing in the first place. Our groundbreaking discoveries began in the 1970s with Dr. E. Donnall Thomas’s pioneering work in bone marrow transplantation, which led to him receiving the 1990 Nobel Prize in physiology or medicine. Since then, Hutch researchers have made a number of breakthroughs, including developing immunotherapies that use the immune system to defeat cancer and advancing the understanding of human biology. Admittedly, the eradication of cancer and other life-threatening diseases is an ambitious goal, one that demands tenacity, scientific excellence, collaboration and breakthrough creativity. To accomplish this, Fred Hutch attracts some of the world's greatest minds. Nobel laureate medal Dr. E. Donnall Thomas won the 1990 Nobel Prize for physiology or medicine for pioneering bone marrow transplantation. Our roster of internationally acclaimed scientists includes a MacArthur fellow, seven members of the National Academy of Sciences, five members of the Institute of Medicine, six members of the American Academy of Arts and Sciences, nine members of the American Association for the Advancement of Science and eight current and former Howard Hughes Medical Institute investigators. Fred Hutch understands that disease research means more than searching for new treatments. We are home to the country's largest and oldest cancer prevention program, which has made key contributions to understanding how diet, exercise and other factors reduce the risk of acquiring the disease. To accelerate our progress, we are part of the Fred Hutch / University of Washington Cancer Consortium. This research and clinical collaboration between the Hutch, the University of Washington, Seattle Children’s and Seattle Cancer Care Alliance enables our researchers to leverage each institution’s strengths and develop premier research programs across many types of disease. The Consortium is among 45 National Cancer Institute-designated comprehensive cancer centers nationwide.