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Communications Specialist PR and Social Media

Company name
C H Robinson Worldwide

Location
Eden Prairie, MN

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Communications Specialist (PR and Social Media)

in

Eden Prairie

Minnesota

C.H. Robinson is seeking a skilled Communications Specialist to lead innovative and effective integrated communications efforts for our North American Surface Transport (NAST) division. You'll help grow brand awareness and positive brand sentiment, increase share-of-voice and brand velocity, strengthen our corporate reputation, manage media relations and events, and generate leads. This is a highly-visible role and you'll build lasting working relationships with key internal and external stakeholders, including media representatives, customers, growers and internal leadership. You'll leverage yourpublic relations and integrated communications backgroundalong with yourability to develop innovative and robust communications plans, write creative and engaging content, build audiences, connect with influencers, plan and execute events. Responsibilities: Develop integrated communications plans, messaging, and content for the division, working collaboratively with the Marketing team. Plan PR strategy and execute media relations on behalf of the division by fostering and building strong relationships with trade media to generate awareness and interest in the division, maintain media lists and pitching schedules, develop unique story angles to secure coverage on an ongoing basis, produce press materials such as press releases, pitches and talking points, coach spokespeople, monitor coverage. Develop content for and assist in the management of all NAST social media sites and external blogs. In collaboration with NAST marketers and enterprise trade show specialist, develop strategy and execute NAST participation in tradeshow events including preparation, messaging, attendance and post-event follow-up. This may include everything from securing speaking opportunities, preparing attendees, coordinating advertising efforts (including booth space), attending and staffing the tradeshow, media relations, conducting follow-up, etc. Manage several projects in various stages of development. Measure results and impact of initiatives, including events, social media and media relations efforts. Communicate effectively with Corporate Communications, other divisional communications, Marketing, Sales, Legal, and other business functions. Qualifications: Bachelor's degree with emphasis in Communication, Public Relations, Marketing, Journalism or related field preferred Minimum 4 years' professional work experience in agency, corporate, or media setting, with an emphasis in public relations and social media Strong B2B experience Transportation and supply chain industry experience preferred Advanced proficiency with social media platforms, including Facebook, YouTube, Twitter, LinkedIn Experience with event management platforms, including Cvent, Greenvelope preferred Detail-oriented with strong organizational and time management skills; able to prioritize, multi-task, and meet expected deadlines Excellent verbal and written communication skills; strong executive presence Resourceful, opportunistic approach to public relations, event management and social media Project management experience preferred Ability to travel up to 10% Benefits We offer a competitive compensation package and excellent benefits including medical, dental, and vision insurance, prescription drug coverage, paid holidays and vacation, disability insurance, life insurance, 401K with company match, profit sharing, Employee Stock Purchase Plan, and the opportunity to prosper in a Fortune 500 company. About C.H. Robinson At C.H. Robinson, we believe in accelerating global trade to drive the world's economy. Using the strengths of our people, processes and technology, we help our customers work smarter, not harder. As one of the world's largest third-party logistics providers (3PL), we provide a broad portfolio of logistics services, fresh produce sourcing and Managed Services through our global network. In addition, the company, our Foundation and our employees co

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