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Manager Social Media

Location
El Segundo, CA

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Manager, Social Media
Unilever

El Segundo
CA
Job #712028517
Manager, Social Media
Title:Manager, Social Media
Location:El Segundo, CA
Department:Public Relations
Description
In this ever-evolving position, you’ll be our go-to for the day-to-day planning and execution across all social platforms. You’ll help tell the brand story and build authentic, interactive consumer relationships throughout the social-sphere, with a focus on engaging consumers while developing social initiatives that help meet business objectives. You’ll help strategize and plan insight-driven activations that will create the most buzz, consideration and conversion.
Management and strategy (50%)
You’ll plan, manage and execute the social calendar across platforms, including developing content from conception to completion and ensuring on-time delivery of assets
You’ll partner with the digital/social creative team, as well as external content creators, to develop and brief in brand-aligned content, campaigns and programs
You’ll proactively collaborate with cross-functional teams, including product marketing, e-commerce, retail and international, to capture business priorities and objectives in social planning; you’ll interpret and translate those objectives into programs for social
You’ll obsessively monitor competitors and other social media leaders for learnings, insights and best practices to deliver against objectives and remain a best-in-class brand
You’ll serve as the liaison in any social executions with all channels
You know social never turns off, so you’ll demonstrate a 24/7 approach to responsibilities, and always stay up-to-date on the newest tools and platforms
Measurement and effectiveness (30%)
You’ll measure, analyze and interpret all social analytics and performance data across platforms, ensuring that execution aligns to strategy and quickly pivoting when needed
You’ll partner with e-commerce/digital marketing to review content performance in paid media, making recommendations to optimize and ensuring that required assets are developed
You’ll generate weekly metrics reports using standardized tools, while building insights, learnings and best practices based on the data
You’ll create metric-based recap presentations for campaigns and programs, illustrating what worked, what didn’t and why
Community management (20%)
You’ll reply to comments/questions/direct messages with speed, diligence and common sense (within 24-36 hours), escalating issues to cross-functional teams and/or legal as needed
In partnership with a coordinator, you’ll actively engage consumers and influencers to encourage positive conversations and relationships, even when no responses are necessary
You’ll identify trends in consumer comments and cascade information appropriately
REQUIREMENTS/QUALIFICATIONS
Undergraduate degree required
5 years related marketing or communications experience, with a focus on social media
Mastered core competencies across all social platforms, particularly Instagram
Highly organized and detail-oriented problem-solver who thinks fast and finds solutions when others may see a dead end
Equally left- and right-brained with analytical skills to evaluate program effectiveness, and strong creative judgment to recognize what’s on-trend/on-brand
Innovative, strategic thinker who’s motivated to execute exceptionally and work independently within a fast-paced environment
Excellent team player with the ability to build, foster and nurture strong relationships; keen ability to navigate among cross-functional teams, and varying platforms and communities
Excellent judgment to drive optimal engagement and identify/escalate potential issues/crises
Excellent communication and writing skills
Passion for beauty, lifestyle and/or wellness industries
Look us up ~~~
Equal Opportunity| Affirmative Action Employer Minorities| Females| Protected Veterans| Persons with Disabilities
Updated 08/07/2018

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