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PR u0026 Social Media Manager

Farmington, PA

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u003cpu003ePosition Summary:u003c/pu003enu003cpu003eThe PR u0026amp; Social Media Manager manages marketing public relations (PR), communications, social media projects and activities that grow, promote, and elevate the visibility of the brand. This position develops, manages, and executes PR plans, internal and external communications, and media relationsu0027 efforts. This position develops and executes social media strategies to attract and engage guests, increase sales, raise brand awareness, and grow community engagement in a measurable way. This position is the administrator of the brandu0027s social media communities and consumer facing social channels. This position interprets integrated marketing communications, brand-building messages, corporate communications, and issues management in the brandu0027s voice across social media networks. Public Relationsu003c/pu003enu003cpu003eEssential Functions:u003c/pu003enu003culu003enu003cliu003eDevelop, edit and coordinate approvals for news releases, talking points, visual media products, internal stories, organizational announcements and presentationsu003c/liu003enu003cliu003eCoordinate and write responses to media inquiries, support media interviews and tours and act as spokesperson for the hotel to the mediau003c/liu003enu003cliu003eWrite and edit external and internal communicationsu003c/liu003enu003cliu003eResearch, plan, execute and measure activities encompassing public relations, media relations, internal communications, marketing communications and crisis communicationsu003c/liu003enu003cliu003eSupport crisis communication planning and responseu003c/liu003enu003cliu003eCoordinates media interest for the company and ensures contact with targeted media and appropriate responses to media requestsu003c/liu003enu003cliu003eDevelops supporting media relations materials (e.g., fact sheets, response statements, press releases, briefing materials, etc.) and marketing collateral (brochures, banner stands, ad-hoc flyers, etc.).u003c/liu003enu003cliu003eInterfaces with industry, media, and professional organizations to increase awareness of the brand/organization, to expand networking opportunities, and to remain knowledgeable of communications and PR strategies.u003c/liu003enu003cliu003eResearches industry communications and public relations trends and best practices to assess the organizationu0027s performance.u003c/liu003enu003cliu003eManages and grows relationships with media, key influencers, and industry professionals.u003c/liu003enu003cliu003eBuild and maintain our social media profiles and presence u0026ndash; writing and posting social optimized content and responding to followers on Facebook, Instagram, Twitter, Snapchat, Pinterest, Google , YouTube and other social media channels.u003c/liu003enu003cliu003eIdentify new and innovative ways to engage existing and new consumers through exploring new social media channels that reach our target audiences.u003c/liu003enu003cliu003eEnsure all content is aligned with brand standards.u003c/liu003enu003cliu003eMonitor and report on relevant social content about our brands, our competitors and other industry influencers.u003c/liu003enu003cliu003eAssist the Director of Marketing and all members of the Marketing Team with any duty necessary to maintain consistency and efficiency for the resortu003c/liu003enu003c/ulu003enu003cpu003eQualifications:u003c/pu003enu003culu003enu003cliu003eBacheloru0026rsquo;s Degree in Public Relations, Communications, Journalism, or Marketingu003c/liu003enu003cliu003e2 yearsu0026rsquo; experience in media, public relations, communications, marketing, or a related field u003cbr /u003e 2 yearsu0026rsquo; social media experienceu003c/liu003enu003cliu003eMust be able to speak Englishu003c/liu003enu003cliu003eProficient with Microsoft Office Suiteu003c/liu003enu003cliu003eIn-depth knowledge of the key social media channels, social media platforms, and how each platform can be deployed in different scenariosu003c/liu003enu003cliu003eWorking knowledge of current digital advertising trends, best practices, and emerging social media toolsu003c/liu003enu003cliu003eAbility to jump from the creative side of marketing to the analytical sideu003c/liu003enu003cliu003eAbility to write and edit communications and articulate the brand u0027voiceu0027 in a creative, compelling, and witty manneru003c/liu003enu003cliu003eAbility to communicate complex concepts in clear concise language; to demonstrate active listening while engaging others; and to establish, implement, and clearly communicate strategies that align with business needs.u003c/liu003enu003cliu003eAbility to adapt and adjust planned work through analyzing work demands, competing priorities, and tight deadlines; and to understand the most effective and efficient means to accomplish tasks within the parameters of the organizational structure, processes, systems, and policiesu003c/liu003enu003c/ulu003e

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