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Marketing Communications Specialist

Atlanta, GA

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Marketing Communications Specialist

Job #700370613
Kforce has a client that is seeking a Content Manager, Internal Social Media & Employee Engagement in Atlanta, Georgia (GA). Summary:This role is a full-time position and reports to the Manager, In-Flight Service (IFS) Social Media. The Content Manager is responsible for the planning and creation of all IFS social media content, as well as day-to-day coordination of social media campaigns/projects; tasks include working with key stakeholders and agency partners to determine content concepts, generating and executing concepts for interactive media, copywriting for all social media channels and managing the daily social media content calendar. The Content Manager will also oversee day-to-day activity as related to various social media campaigns, as well as projects and corporate announcements in which social media plays a large role (product launches, IFS initiatives, leader communications, etc.). Duties and Responsibilities:
Serve as the initial point of contact for inbound content requests on online digital properties
Interact with stakeholders to understand business objectives and audience demographics
Create, adhere to and manage social editorial calendar to ensure content and assets are being released on time by the company's Community Manager
Update editorial calendars and ensure all assets/materials are timely and up to date
Determine the conceptual and copy direction of social media content
Work to ensure copy tone and style are consistent with visual tone and style/ brand
Translate content concepts into effective copy concepts or text for social media channels
Identify and analyze issues, patterns and trends with internal customer requests about products/services to better make content recommendations
Analyze and review metrics with intent to increase engagement and claimed accounts
Proactively monitor brand and relevant themes/news stories within the blogosphere and provide suggestions for timely content
1-3 years of professional work experience (experience working in social media, business and/or copywriting preferred)
Possess background knowledge and a true passion for the social media marketing space
Understands social media universe including YouTube, Twitter, Facebook, Google , Pinterest, Instagram, Flickr, blogs, forums etc.
Must have familiarity with Workplace and SharePoint
A keen enthusiasm for and basic understanding of Web trends and technologies
Graphic design, silverpop email functionality and video editing skills, preferred
A solid understanding of marketing and advertising principles
Must have strong verbal and writing/grammatical skills as well as ability to present information and ideas logically and clearly; keen eye for detail also required
Brings to the position outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines
Possesses excellent writing and editing skills and the ability to create editorial and technical writing output quickly
Ability to actively contribute to strategic brainstorming, campaign development, creative brief development and creative execution
Understanding of graphic design and a keen appreciation of the interplay between textual and visual elements
Collaborative team player able to integrate with a diverse team full of opinions and ideas
Ability to work with multiple teams simultaneously-both internal and external-in a dynamic fast-paced environment
Ability to work individually on a project or in a team environment
Understanding of operational business preferred, particularly the travel/leisure industry
Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.
Compensation Type:
Updated 07/12/2018

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